Marketing
December 8, 2017
Kristen Stewart video in a Chanel Instagram post. Image credit: Chanel
By Brielle Jaekel
Brands and content creators have realized the influence of mobile video and its impact on consumers, but marketers still struggle to ascertain exact measurements.
{"ct":"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","iv":"c638f4336f0be22bf3fc565854f9704c","s":"93c4d76a423eb4cc"}
Share your thoughts. Click here