Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
The retailers are using Point Inside’s Indoor Mobile Ad Platform to spread the word about events and other promotions directly to shoppers based on their location. The promotions are pull-based, meaning the consumer initiates the query to view the ad based on interest in a particular store or brand.
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","iv":"75133ff545e46fc662f1a4a18cb611b6","s":"3104f58af3dea339"}