Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
The retailers are using Point Inside’s Indoor Mobile Ad Platform to spread the word about events and other promotions directly to shoppers based on their location. The promotions are pull-based, meaning the consumer initiates the query to view the ad based on interest in a particular store or brand.
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","iv":"9778fcb7c3d47a6d08444dbdffe21909","s":"5fae635dcd31db5d"}