Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
The retailers are using Point Inside’s Indoor Mobile Ad Platform to spread the word about events and other promotions directly to shoppers based on their location. The promotions are pull-based, meaning the consumer initiates the query to view the ad based on interest in a particular store or brand.
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","iv":"ae10f32228f83855472e35f62e5a395a","s":"95656264898ac083"}