Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
The retailers are using Point Inside’s Indoor Mobile Ad Platform to spread the word about events and other promotions directly to shoppers based on their location. The promotions are pull-based, meaning the consumer initiates the query to view the ad based on interest in a particular store or brand.
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","iv":"68460829fb16a5f774c46f68d8d01e8a","s":"ce46f23683f803e0"}