Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
The retailers are using Point Inside’s Indoor Mobile Ad Platform to spread the word about events and other promotions directly to shoppers based on their location. The promotions are pull-based, meaning the consumer initiates the query to view the ad based on interest in a particular store or brand.
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","iv":"72c9ab126f3fc11225dcccc4252f4aad","s":"d62873f40bd1ff81"}