Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
The retailers are using Point Inside’s Indoor Mobile Ad Platform to spread the word about events and other promotions directly to shoppers based on their location. The promotions are pull-based, meaning the consumer initiates the query to view the ad based on interest in a particular store or brand.
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","iv":"bcc9e23e13c07dda88559775816bbfe7","s":"34259ef50da502b1"}