Leading retailers Nordstrom, kate spade new york, AT&T and T-Mobile USA are using location-based advertising in the Point Inside shopping center application.
The retailers are using Point Inside’s Indoor Mobile Ad Platform to spread the word about events and other promotions directly to shoppers based on their location. The promotions are pull-based, meaning the consumer initiates the query to view the ad based on interest in a particular store or brand.
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","iv":"f7e0e103a49f2f2a302d6887a6c3f084","s":"51f575487f9d5636"}