Marketing
December 22, 2017
Nordstrom's mobile app. Image credit: Nordstrom
By Brielle Jaekel
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.
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Hh7ofoHA61vzGzLoA9gn4zqssVgtf2vkalC+49hWcBe173QKsYM7iOIbbXcz9LG6VuwJDBWu1Xa566PHQSSEIAPS7Nwg5hLjhgIDKAAk28hOstTluEo7\/7PA5h+6MLZ+bqrKD7DIzSn3NngcU61OzCQ4kYpM95LfBnPOdTWz0MPFAfZnhMaMc4xspeI7czTOBQ0no4C\/ziZdnUSm2Ps6r2BJtqB2UuBTAWURNbbculFe2zMgPYf93YNkg9tQYLYyzC3xHZ0iI\/INJ2ebFOVFteXW0JJbkXl3uZjTXoPq4A0DoMfDyqF78q7a+FelAz5lcMkgPLIB70VEtKo9H1pzEzT9O1p5OqjVPZax8EiryI5bizn4HejZbKFo4yEGmnlb0MNPpRNtddKEs4ffZSDsVunPAcbykEBYo\/NaXC33dz1cjDd2O2yE+VRRD+cS0HGY5frE2mF5tol3Bk1Oxrgsuna3nEczgjno3F6XBochsEfCVK4QhrqzGah22y5DWs13u2h0\/3Dw2EsG\/3UD9K1qtNv\/ulSJehILfLROIL265Nikm+a54U\/Lx4xeudXzEQmWQu\/hJUtVqk0ERUaUoolqAdrIDXmcOT3swrMJ2ZIBOOLWuFxC4TBwmWPawi\/YfoIj1J4n3g8jmDhGM5Boh3CAlyHkSMlpcpQaG0nkHqqz7AArwfiFiQZR9DAG6IJLALHSl3XMa63sfnifmdrsSqS00UUcbUPEiBRKHVLUj4XCO+6iy3WFFgpQeDOyDt2C8i9ir3bcU8FYrt2HvEP5zB13bI6Ym7fUk\/Qno\/k8dNnC99RYSCuJ03mEA39kWFd5QAHYGX\/\/9HGSZ60Fj8zp3Vc874yKbOrhJEVweeaDASoDYC8ykYaOY73elhWFSIN8YIpPqYgngpXi0+uYEkLBza9\/TIIIDlImcR6A9eywnDFJNSLPvU92o6Cmb7xCGScOZBBpOw02OZraitZXumHl5x4EIFScL+7DTzViyqixdNuT9oRbExrGZF8yTTWCFtykZ+HSU6xwuOOhKTHbHEqzXa2duzzGPYgyqP0rU3t0afeoN2F5We\/ae6ruKG5mw+bcXe4wmBTUzJl+j3wp+ubMRyR6ZYWQDCGmkZYUyab3Z5wME4TVXUTl70qLbxq+eI2oMNjLKgy+DY3UcdJcz+jxEm54X3qwTN3VBmgTxBlABnSxPDtDGZnr3A0w+m4VrDtjUeMdZiv7zKxNp+jZaiMrDksyZgXXtP9yR6OHgttZJAJojGZp6vb6dmv2+Y7Q6nkorfZ0AyGvvSgehKz878z5vUSn1vTJ1rj\/kFrVbRnOwa3B4Jm+M55tV89tCZ63L1x5xIq\/ulkEGUpgDTeGDH5bjOKFy4hWni+UidLsKa1HVsZbHnq\/TuoCmwpvkzfi95wUvWxQEOVXJPCsRc2hc8SIKxVros6yMAzwVnNbkP0aos6t7FZRwnAGKsEB6tfaWggXBIceg6CTUHTxIGsS7TNPXs8u22F8wZXMhxEAvGaUtrus06MJ7BU5POSpKe5FmzE08nxBe9KOP+x6+dGybTDqEsuGo+lM62yIs437Z2VGTPAxDoB61Er+dp5HJvHvRnnnmtf1D6MVqxK6FNe2MxPqgX7n3kbzs9Kx17j2jkslB+4q7q2oOFRRsSpawJDjXIx7V87j7P6qBltRaiWSpfp\/Ptw20TvEr+dZC0pkyvVbGQPLDNtOCmdIk67VuH9N0m2UgXY12wPwxV4TB38XDHVrA5K0c6OQ1Q+5ltZS4z3HsfkiuP5RQPUu6BWqFtSZ9P8EtJ74tvvwGGYXqw9q5trkke130OBm9LMbYKWKIZCFremWNpkMVNXt+PasLJQXNz7Pi7zkcI6LnbTCDFqwUeKfzI1mzGeJkZqMEH8Ft0iu6ZTZtrQ0UEgQkuDYxCmBKKbhydgTRAnNLpjA+QVUABDqTFJz4u9ZzpgcyQePI0G84Q0QiVZCRsHRWPHjp2eH743TekQPfb1WoVlJEO09TEVCdddADF4qAb2Y+eS5n1vObDNR\/wRrQOz4uqCXpRjTV+rqVLwSsYqP8t5dYmFd0eaZQkkv7EuhfYVC1VEX3spyGtoT6fAjBs9nqY5x\/u1\/delW2c5G6eZsQ8g69\/i0Wy9rkSIJrEYL\/pNxEvabRaXzRoXD+gr16\/Rfi\/hMG\/UdLn4cK5isrmphcHxHePaob69ED3gDzpxGsdMfKxCkh43ty57TNbTna9X0G2rXOzv4FVHeQYhVv+4nVrSJsSg2z\/tpyXT0pnNyeCRQnosBvHrtN9ENV8xPMq63Fnmo0wLEWyPj6BFyvuFSw46eJPAkP1acEBk11NGiSlOBj5Tp7KdxAF1TOZiz+c+czmd\/ELuMEIZgp4KVqKo1+fx6l7Nlik8kL7imnrCOUXWwU501ET4nEB03aec+cImc7ujzEa+G\/LkInICOqR93W8ZIoGz6ZREDJNb5Rfr1BIKHX9L2D5bQVN3aUszeE5mJpcLq4PnMq3xGVZ1K2EAolItEkDt5+bjY6kq80C7iXNse85Y5UySpVmvoavMDWcDaPzWg3fCozssHvqdYzp4iMbR6dKpIQXLjizN0LFY2tZ5lG7AAiRInVmCsAq2fZY2lolbin9KCuRspu460vAMNaQJyERHjTxg5KE5Lm49PRU2egiHUqBVb5Nj2G9zVKWPU5UcSTkaR0NQ9wY04ivbq5nfoqedEwr8eYrFNwQg1AizTynzfjvkD8yVcqT0tyL7BwNqrpLLV5sOmsyTWWc9o5wl6BiCj70+8T71AafWwQq+TXCKKSFNGcaNN2k71EVWV\/yR0bA3gPjEKx13j4tRpljyLkXD18758NBCCo7EkBQANPDoZQz+XV+UDsJJcJMUff\/iitfmKDCd6I++Ab8cMrzDyXK0HEpjLhQXhkCHUIlFeyUR0m2i8x1SfzFYaCvnErgzep0RzH82f54mq\/4LUjqoE62BapIRou3o0Go3I9llut\/68wjROwXEXgYW7dLk9B8+PFlkjEiA7YPUn7UQ6c8vvxH6jkYmTflVTVR0lkemzBE9UKldHfd\/tcKubI2OLITol4FpuGUFiS3hgcQrwLsFgczqfgjOIYZRgu\/fizUzl9lxRbfTaH2HN7i\/y8xsZwLKBtjwZwcA2uTP2y2MQQiaFbT3z78UnTVxHSyhEM0i3BjXpF1ZEgDcrBIsfSzZRObzAIraVaktiu+zwzEdt2GFrVCHHrlODVWSwieEswBnxML79V0cVuTYhsxKqJ0J4F606PMSHaCEw8TslMJK+TXeXbfzelnMGw3DupF8ZxTf+awRXQE6YQu+aSqHR8lSpCke94DQdPlLI64UGs996XIToYGxXP9avv+dp8dZXtEB6KjDo+WETZhbDCWVBAvVyfvETlLS5vHgd4Ox4X8hhAy2EfW0VYZRMJbFeKl7p4doZZcPh+DDec3A+xHv+uOHMWNao58DAe0etH9FB7lOTzq9+BBNdJgVh1yCziMu8S37zj6+Ph\/0CmdRf4PX8cmrkOahCp4HvlM+ct+OkN9RqXzlbvs3LVCexZcTWkx07U+wSlUMRxYaJDTmSXGfHDXrd60d4De+1zlY9dODDbYfZmIC5ppEQ4xKsoIXFS9211ML36ZKh90FK5v9Ug7qUz0p1Ov\/fX410ZjbcUMhGI89QW\/1fZKbzTJ36CI3nFWILMfPa5xac0z\/JsM6qllbidKbEVjQ5LV2695PQmms5UztiCs8k2NW\/MYzPZ2iU5lvsl7mbBNnU+EpRHfnRVjkSLm+g5h3idmzvmZEKcGJP2TS166unqMbBW1k7dYZwFqq353C1IGMFgESHR9jBn9b8SmAtmn3CgveF7yaAKYE8DKKUntvGDAOLBs2rs1k0V\/OvTJ0QRCu8dTHZVkemoKfciQOgoHB6qGBr0zeCfDLtumMYme0pMCLH\/fzSkE2beZPtPu8jA6spGOBcGQgVUtsa\/ORLH0jYYPoZRNCttfjokHeEIH41WkpsdKGtquuGw3LoYr2XY2MwcrLBpUpnUTTJVRhS8c0Px6388LlRG35gru\/qartiH7z+w11JqVH2\/SzA6ZtmIbe7Q8N63Stb+3Xv897aP98E+NZj2zhtfe7xKMb8MeLnkioSetxcO+NnG14l6favhGRtel4NRKYOFYTldEfjCIIihQtzsxAqpHRJiRmDHMcsT957yJsVTu1lMcurwbzzKVUK4kcAlk8rcHsSXw8bWrl32nkGOs+7xGxOJxzPGCKXRPwoiGT3rsH+lh7uajBNv4ZjLircVl0zg5BAYFTEqohTbV2tmXRRwXEf0SsnJzcHJfrnVntrgm1ba9MJPgTcHUPVzJPfpPcyhpHtvITplfens8DDxrvkVVSaiLeJ4ZpTpcPamWzybxAp6qaBIsMgyktbofz55YeSvzfyxUlEo\/sZAykA4iW9sgIj5eDJDotbzWJ6Pkn94aohCcBXgL43GPRY757tukBRGf6tdt7X8JsDMibqgQhvxDPWdBetvNr7eSPtbGG\/TLuWcfDquD5l+BIFiUk\/2585uYSnOICgc3qDjiQFs4Ycxh72GqmArKWfo3CbN+3Sk88d1Oi0pdE6iXisMXxySMb5CZ\/DU9ESrSgXddLh0BUUHCltrm7dJdbPtOnYnG6p76nVnH2FP7q\/L6MoM3LhD7jnGHSy4ICA0YwYtHtFvrhJ25woz+6V261e9YcuZ42KKWCOcmBbbdDBa9YFADaJrxhKJ1SGnEEYpaMnop+WICT6oAA\/wuGaZCNE\/\/milx2P7jGs\/1QmJMDVbDtTl01yDHELXynXC0P0RoYhA+DyD3TDKefGhQLDtjIyx2\/PaXKT9ikoUrs4HbXHwQJFV0v2GHjUqaddFBdlae6mVH8Sb11sBn8Cq\/TdlsxbYmbNmNvVa0pCZqKg7hTN8qJ6y1asy9LwPLrzuhZqxP3tfj9hbtmpSqxYFh96QhCfQ6jbe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