Marketing
December 22, 2017
Nordstrom's mobile app. Image credit: Nordstrom
By Brielle Jaekel
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.
{"ct":"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","iv":"b5aa47afff1399fd0a5ac94b17d7a3f4","s":"a83300229c7e8a38"}
Share your thoughts. Click here