Marketing
December 22, 2017
Nordstrom's mobile app. Image credit: Nordstrom
By Brielle Jaekel
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.
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