Marketing
December 22, 2017
Nordstrom's mobile app. Image credit: Nordstrom
By Brielle Jaekel
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.
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","iv":"92ab868f27c97f1501ea46a01445c606","s":"f0d0de8bc65881fb"}
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