Marketing
December 22, 2017
Nordstrom's mobile app. Image credit: Nordstrom
By Brielle Jaekel
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.
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","iv":"66148ee72b512664c03e9045148b1625","s":"e8e86ab2aa39ee40"}
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