Marketing
December 22, 2017
Nordstrom's mobile app. Image credit: Nordstrom
By Brielle Jaekel
Previously top-ranked in consumer engagement, department store chain Nordstrom has been pushed out by mass-market retailers, according to Engagement Labs.
{"ct":"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","iv":"9a8c1191f92e4f752f4d37981d75346c","s":"f5a3951e81e4d677"}
Share your thoughts. Click here