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Retail

Nordstrom sets template for customer communications in wake of COVID-19 outbreak

March 9, 2020

Fendi looks exclusively for Nordstrom's newly opened New York department store. Image credit: Nordstrom Fendi looks exclusively for Nordstrom's newly opened New York department store. Image credit: Nordstrom

 

By Luxury Daily News Service

In the midst of the ongoing coronavirus (COVID-19) scare, U.S. department store chain Nordstrom has sent an email to millions of its customers that can serve as a template to luxury brands and retailers grappling with the communications around this issue.

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  1. Dom Pérignon unveils ‘Creation is an Eternal Journey’ campaign
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  5. Luxury dips while tech disruptors drive $10.7T in brand value: Kantar
  6. Google’s new beauty AR features raises bar for digitalization, ecommerce
  7. Greece’s Kostas Togas talks US strategy with market entry for eponymous textile brand
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