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April 11, 2026
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Marketing

Nostalgia marketing. Why it works in China?

January 30, 2020

As China’s millennials feel the effects of an uncertain future, marketers are tapping into nostalgia-driven marketing campaigns to resonate with them. Image credit: Shutterstock As China’s millennials feel the effects of an uncertain future, marketers are tapping into nostalgia-driven marketing campaigns to resonate with them. Image credit: Shutterstock

 

By Adina-Laura Achim

 
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MOST POPULAR
  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Louis Vuitton announces Regeneration 2030
  6. Gigi Hadid fronts new leather goods campaign from Miu Miu
  7. De Beers supports Desert Diamonds with bridal addition
  8. Subscribe now: $12 for 12 weeks
  9. Lancôme seeds longevity-focused skincare with 20th Century Studios
  10. The 1916 Company sets up shop on Manhattan Beach
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