Luxury Daily
World’s leading luxury business publication
Jan. 29, 2023
  1. Christie's establishes real estate crossroads at Art Miami
  2. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  3. Day's wrap: Sephora, Alaïa, IWC Schaffhausen and Harry Winston
  4. Free registration open: Luxury FirstLook 2023 on Jan. 26
  5. Diamond District shop adds Harry Winston to stock list
  6. Sephora returns to UK with new bricks-and-mortar location
  7. Authentic altered Rolex watches held to be counterfeit
  8. Dolce & Gabbana partners with Bialetti to celebrate Italian coffee
  9. Ralph Lauren advances conscious cashmere offerings, launches recycling program
  10. What a viral TV drama set in Yunnan reveals about China’s Gen Z
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Marketing

Nostalgia marketing. Why it works in China?

January 30, 2020

As China’s millennials feel the effects of an uncertain future, marketers are tapping into nostalgia-driven marketing campaigns to resonate with them. Image credit: Shutterstock As China’s millennials feel the effects of an uncertain future, marketers are tapping into nostalgia-driven marketing campaigns to resonate with them. Image credit: Shutterstock

 

By Adina-Laura Achim

 
LATEST HEADLINES
MOST POPULAR
  1. Christie's establishes real estate crossroads at Art Miami
  2. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  3. Day's wrap: Sephora, Alaïa, IWC Schaffhausen and Harry Winston
  4. Free registration open: Luxury FirstLook 2023 on Jan. 26
  5. Diamond District shop adds Harry Winston to stock list
  6. Sephora returns to UK with new bricks-and-mortar location
  7. Authentic altered Rolex watches held to be counterfeit
  8. Dolce & Gabbana partners with Bialetti to celebrate Italian coffee
  9. Ralph Lauren advances conscious cashmere offerings, launches recycling program
  10. What a viral TV drama set in Yunnan reveals about China’s Gen Z
VIDEOS
More Videos

MORE IN Marketing
Strong search tools key for retailers amidst crisis: Lucidworks
Restrictive immigration policies affect UHNWI mobility, impact economy: report
Are you still selling a dream? Why many luxury brands are lost in the “sea of sameness”
China welcomes foreign investment at Davos, grapples with shrinking population
Luxury industry better positioned to ride out recession this time around, versus 2009: Bain
Chanel leads WeChat views for luxury brands, followed by Louis Vuitton and Burberry



RECENT ARTICLES
Free registration open: Luxury FirstLook 2023 on Jan. 26
Subscribe now: Full access to 90,000+ articles, reports, videos and images
Free registration open: Luxury FirstLook 2023 on Jan. 26

Day’s wrap: Sephora, Alaïa, IWC Schaffhausen and Harry Winston
Diamond District shop adds Harry Winston to stock list
Alaïa marks 35-year Soho return with new storefront