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April 11, 2026
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Sports

Novak Djokovic saga begs question: When should luxury brands stray from ambassadors?

January 13, 2022

Montblanc Novak Djokovic Novak Djokovic has caused an international controversy. Image credit: Montblanc

 

By Katie Tamola

The world has its eyes on Serbian tennis champion Novak Djokovic as of late, but the attention is not stemming from his athletic prowess.

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Louis Vuitton announces Regeneration 2030
  6. Lancôme seeds longevity-focused skincare with 20th Century Studios
  7. Gigi Hadid fronts new leather goods campaign from Miu Miu
  8. De Beers supports Desert Diamonds with bridal addition
  9. Subscribe now: $12 for 12 weeks
  10. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
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