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Feb. 8, 2026
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Sports

Novak Djokovic saga begs question: When should luxury brands stray from ambassadors?

January 13, 2022

Montblanc Novak Djokovic Novak Djokovic has caused an international controversy. Image credit: Montblanc

 

By Katie Tamola

The world has its eyes on Serbian tennis champion Novak Djokovic as of late, but the attention is not stemming from his athletic prowess.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Kering Generation Award X Jewelry returns
  3. Diane von Furstenberg named Icon in The Time 100
  4. David Yurman selects finalists for inaugural $50K design grant
  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  9. Yoox, Amazon, De Beers, VistaJet and Rebag
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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