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Jan. 25, 2022
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Sports

Novak Djokovic saga begs question: When should luxury brands stray from ambassadors?

January 13, 2022

Montblanc Novak Djokovic Novak Djokovic has caused an international controversy. Image credit: Montblanc

 

By Katie Tamola

The world has its eyes on Serbian tennis champion Novak Djokovic as of late, but the attention is not stemming from his athletic prowess.

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  1. Does Instagram have a TikTok problem?
  2. When will the first luxury brand open its metaverse flagship store?
  3. Farfetch CEO sees tech innovation as key to ‘new luxury’
  4. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  5. 3 predictions that may shape luxury retail this year
  6. Rémy Martin toasts to the good life with new XO campaign
  7. Day's wrap: Kering, Tiffany & Co., Thierry Mugler, McLaren and US stocks
  8. What are the secrets to selling hard luxury to Gen Z in China?
  9. Audi offers vision of progress in Janelle Monáe campaign
  10. McLaren debuts spring sportswear collection with Castore
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