Travel and hospitality
March 28, 2019
The Oberoi, New Delhi. Image courtesy of Oberoi
By Sarah Jones
Hospitality group Oberoi Hotels & Resorts is putting the emphasis on its employees in an updated brand identity based on consumer insights.
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","iv":"387bb9f1eddfe88575eca6949334cbaf","s":"d5d548e75a80af68"}
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