Travel and hospitality
March 28, 2019
The Oberoi, New Delhi. Image courtesy of Oberoi
By Sarah Jones
Hospitality group Oberoi Hotels & Resorts is putting the emphasis on its employees in an updated brand identity based on consumer insights.
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","iv":"d8e0c96b10dfe0c8e4b71010a696246b","s":"f65bdae53e6ec4cf"}
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