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Research

Omnichannel strategies needed in Chinese ecommerce: report

January 26, 2015

Chinese girl uses mobile device Chinese consumer on mobile device

 

By Kay Sorin

The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.

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