Research
January 26, 2015
Chinese consumer on mobile device
By Kay Sorin
The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.
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","iv":"9b4ab2ea5f7812329292605e7c185e22","s":"874d372f0c0c16ef"}
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