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June 19, 2018
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Research

Omnichannel strategies needed in Chinese ecommerce: report

January 26, 2015

Chinese girl uses mobile device Chinese consumer on mobile device

 

By Kay Sorin

The ecommerce market is booming in China, and the best way for brands to take advantage of this is to develop omnichannel marketing strategies that will appeal to the increasingly savvy Chinese consumer, according to a report by Fashionbi.

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  1. Luxury embraces football fever with World Cup efforts
  2. Brand loyalty trumps convenience for 40pc of shoppers
  3. Day's wrap: Audi, Jumeirah, Holt Renfrew, TCS, Berluti and Royal Caribbean
  4. Musicians boost Balenciaga’s earned media in April
  5. Royal Caribbean's acquisition of Silversea Cruises signals luxury shift
  6. Miu Miu goes clubbing at Lane Crawford
  7. Call for nominations: Luxury Women to Watch 2019
  8. Berluti releases first campaign under new creative direction
  9. Inspirato aims to simplify second-home buying with real estate service
  10. Parmigiani Fleurier launches AR app for in-depth look at new collection
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