Research
July 27, 2012
By Rachel Lamb
Consumers who expect and even require an omnichannel presence from brands are those that made up approximately 71 percent of gross sales last holiday season, according to the 2012 Holiday Trend Report from Epsilon.
{"ct":"LRpE4duDGJUqLgfzi8y0LB5oP3grKqP5OkrsA+\/MtD6D2qpv9w\/Y7UQbeZsGWsOddyUjN7R5x+cYX9VDYqug66lGi7d8aYA8MnDix5O7y+uuc22wkLs0s55KpNqZVQC0SsStBUikpFwHG8vg+6i9C1cRujFPu2SQBXIr6LX1Ud8lEGO13Yn1s1pkQN8A\/cA+\/0Pd+tpDVmSyRWi+rJQDC9IEnkAIhHhEmdOaZb9n3HvMyXJeWCQ083ay82kcNB6X3bNN2gLKO2jYu1lguDmXUHc7tipsheHTHYyijGhjd+Lz490+7e7WBEvj8eJAVdDXYcov3kYea4++3Hl6BcMDPncxvlDwUjF3fIZPzaF9yovPEvSzfPEBZxXfy9AzSmiC0DPOj6uWpi8ytwht+EEmPzeEMn2lSLoTwoCD3wmW+GPZmqnEROXCMRdUqqKNJvUPY\/TXj7NT0u6Bub8S0xleHFDLyyqQXX4DM808Z3xgkhgaL2DwJe1krXFR7fvL+zi5c4oJUn0WJiLTPApbIXyzCXwjqFEyTI42L3qIqlQFQujiPQL2JfzkMGnUJ7jNSfVDYoclT1Qo9aGXrE8kCVvGxmqYAZrDYDNP1ymto2u+0qcAKNjW7r9L0OWi0OL+jhySN5gNII54F\/1AkPKdAvJIsOsqln8LFd1uQxNcPRuSq2ngRkv0xmyeV2+Mn4qG1yHi3DAuEX8S\/dTDJDWdxqDlZq+ieCroXZJUos2M78sOfNt0sZ3+Z7FlW0xOJcCIR0NxEoSwgJipDFCP39g7ngoAraLSzkaZDqKuLXeC2PkF\/N+Vkk8P+H1a+VBX7bThjAlfcmk4Re2th\/SiEUEtoHQPxP9kHY2rwRRwGj3uTFtHQSYzhqHBynyr71ful72Xtc5cuQvsjARhUz2Cx8bxxcbWS4tBTPxf\/K\/UgHXuaKBAJfxyWvYW4Fwvf7oK0jxTNpvy2k+nR55DlJCfjRcJOlI2l2t48aYi1n+C6ZACC++zKxaE4gFBeBRtzrtVPnWwlFd+J+jdYlnpw4VY2SQrmppjGqnMz99bSsNzkRPwu4EMA5E4BqMRwKcktzZ28l7bO+CfMDj3bwZIrYV\/ceTEjAf7MiuVwFr8y8UzQ8eDFULUVVqtTyMeajD+T1vvCBfR\/PVH\/OH4rwQeImSx3ZxKgfO9s60TLc8xE4cgh7XMX9ov8mo1U+GJiuIWCSiYzlgK7cdPhfRIkPIBXDePrTfGOnVwQS+Wnz8Qqc3GJez\/3+acq4\/dzp1seuODyNJzxKyj7QD\/4WOjsDukOplSG1iwxtOrVmG8\/zsa7fmX3KJgny4F5czrKnxnbI5eT8ZO1Yo422Q2DdvOiWbvriFsFMmmUA+Egsu40lwmZXYxuA9Fj86ZzFCx3gZzp5DmZI3BM4HsPC1vRXu99WqCI3xJXJ9j5C7mZQ+QsVvGoOKss5ewvm5TOUq8yPwezYaioXRvaCcVLmC8lQi+tB03YIZrQbecxn3k9XmxvJcIeu0D9T9qDu3em1ceO9daaaFqveOWV8wov7GCqnS6niTDO3w1x3Iznpl9SnyoXHu\/O17tWA0wpnXh7CtylckRo2bcThyyPJkHye3ZfE9+T+9\/u7fTq+9LQ4ZGiYsWeeTwXYO\/375g189V9JQDVY8bd99qp5ZsCDrCZxgXQpASD3saWTt6MlcFyGtiHp8Egk9hasroU\/+IYJU\/exvqftcwZRJRK3qn0BN03MxcwCjZvVY+zequgpRa4CN529abww2lhJQfWGofWCvkkSmumlwYyhYtnQ4k+rvTvwgdUfOIW7BBPUKYlNbkvBabOn84OkWWxxlUSJNYYUPNNVLZIgBISnlig552TC2f+JYyqr0SauQIzxmeESx1jTQmowsoCUwIGr9FmhHieF2T69Ti3HGtiakd2TA+k\/MiJq1la0ZG0M1KPvRweK8jz3POetnd7bMoNSc8IOftheRDpVMUwbRe9dZpYlOXpGDB6WUNNW9WqUYQPO2raboNh4vi63Tior7m8zfToII\/JLCbzZdmQX1v\/3OMkUDqNJYF3Y3887gmNiSRRdt1t4tZx8C8E+rC8zNfuO64o8vLye7xGulw5OHr4pa0Yfy+XCJcFqMlnQH0+xi5g4tMuQz8YvfKtyEAkHNNoRxkJWlaDnz9vWLz5FXmcg56MWOyMNZGqvIxyJ02WvMso+M\/gjXYlCkmh7z+hxXjf\/nVbn\/DDBtbZY9afAK9KHtd0j0EInXMMEFlTDfQg761XhRxuaF3uukWmUxC46dqNVvblzCkB+uXzMMi0xlwbUi1pGNjuTt4XIilO\/jOdIq5t\/IpG3MYtrGJ6GP1voGrNb3kQwe5+sRlzB6dJ+KDdkog6q24KUafSBIAxNd7lWhuaoX6rYwJMfzGd9ZboWwpx4hoF34Ydgj\/tVI0\/d46suKfWc1e4\/xfQZcd1+mkQtAU5nfCdF+uw1bl5TYUSw4QBm6W+u8GW7Bc0Y7g\/VfujIS2p+ryySyNczpNijZaWaEkTNadm5AdctZyNLJoTFUPN2rNBmgU1nc6pMrZL\/+intVt6c8A9V8uqTGuGGI+ZLdMVLTeUaaKnXKpcVDq9+\/+LQnzpRoINPXJL7BekBZio4BX+ruNk8JA3+HTP76mYMqWipzoQF9wnEL8pvkm45CoWiePfJJhtz120Ff+aY46s9UjsOU1SCXfolkHiJWl0FLab758\/nbO0RLwUOQxJpcr1\/hf7H6GX72V7KEslktBr\/n02PZBbfpJ0tjRsePLs0tCl+\/GVCctt9lT0AqgrsML\/JJ4+z+HRzYso2AHq8CObhILFdFc1kXCHnVZXTZGSNNRJKeJOjozujGxPfBGFqp9jyR2O1i1RPC0XC78en5P1lSmKdluLYArmpVuW7fv73OIHCZX01lW3tXJJ1API7IRHNcJe\/oXmys13\/3aciK8xynK3Z9v8\/r0SSNiGjp+TfZC0NkYZ76Sw5qteHNP1QtnMD262glnLdE55DChr6kKFQxZvzJ10enzFTOHPdo5VhGVX2B\/wMUTR4rUpn2RxioRMOzJD698Hv5XKkPnwocI5JWs08OqLBqyGmkL2Ket6yHk0Rqf8Dw3UchzqZUSD0NLstbT8MPg9yI0SYJYNXryxJUdRsojZs0vj03F1dl\/AGEFdj7PA4VGPOpThIcdrRH+k5AjmV5THbnclIHn\/4y6mbkPUOAB7h3RTBRd\/Rf19bpprjZEd45c3acJWeX8X43+RxOufCn+uZFNYde2dsAzZzqpf9aiikFz3MA1CJdwcHdXNl4dhY08PHJiCofFRq0jJwImEQY1uA3EHPjIbIjf1iirgstaqhRvPISVnsDtMbQcSKf\/qUscS2i+Td1f3MovLDpj7kNGnJuw4Y61iFFWouYFNIfsEXqoVpQT9AznENDko1gT\/TrfUfvjW7c3ByEWPiC59pCEAEbfnz0xzmwNbP9XX0XDVqLlcI4ZHMStsO0kyfJDw2SFXI0wb8eNMbvC64Q3NuDyFr+YwPGy7qioJSPIIlvLxoy+xLmKltW6HfkFgZR2iBeS6pis9eTcddUgQKI25PvlWM2FLpl6QGKY7svu+SDSHogsPRhtpC9s\/FSF7xwpcrRYQ0Cl07+zxlLspCZzcN3svo2J2Jt8QMXQz0E\/y3hu4uGC5a+QzQ7EztKVFQyYAAYZKaiain9z3is4lTdhUMUDn4xH2gu5iFVAk43WmFoiLEj9cVaW1\/B+zY5QrJMJY\/O2c+cvY3c9MpK18c1\/j08gluWd54UPYr5n\/3ukzrgH+hXhQOuGiadyrSBLM+nfwRdI1KuBMKqYPDKHbtywCPM8t+BiMqkIX8m38HSBRmoJ2eAXJL9++TBjiaza2pZXTAcd56CequxKFK6Tt\/kzdVAYbn52VhkaIfuYIYzfoCgjhRKl+JaGMaM7SxSoeJhn80Y7c+pbGf0GYKfwTRMzwfY5hLywpRzCwZuiE1t2+8n2OIL8y\/xamkSBao8RwwBazArEqL0ynWCjkI2iVBsWjtlmkYJeKkYxT9dCOW2J0XYJ7UXgpOf1pKyPqC4frz5ZxtpI+4agg9zNGB4jyBybMjcIr9aktgCIeuCDNYpkr5DTX196Z73vO6n4GHIDYiORbNlA43PmlKOysRET5ViCHJdjoa7sJ+aqKo1dWODfsz95pB53gmf17BuZyuR+F4qTn3AmBjTPq8X1WOVifiK8TE5XOO75Ypu2HdQFPP9uB1jLxqatZCjhK7xsIy+4TL0sRahBrfIVMYLQ1bRq8JbA5b8tNK1wtuSrRHoQj1TYTItQlY1lsATuNFTOzALlr9yQf1KV40kkUET1hb3uz2N80F81sU89Es+REFNmztVxpvNN2gyVAtKcBBWNHmA67CNJI07ltli8pJzHEvrtiodKhcFgwuFJdJ1JvqiKMxCSjDhYQvxUZQG1cKGXggki1km9yhNnvlRoW1Q8MkRugR8N7DL1qi5t52tCBRF0W1twyqk6c4c9RZcvR3wCoATNIV4GgtnvSV8o1ZVIqRL7hyL9MhQ7LKZYPLksoNZ14eMUtGR4JbajNKyL\/LTeiy7axJfFstVnZ34t8FS24BzLu+vJy48rTeuD6RxOpLcYg0YmwO51ZxumDxhWdjkl6h7QcAJpmr6mXIla+CBkpy7tdODCTuYSkrdC5pJyn+ivpT3UHG4DnTRCWBrMH+KW2xj7sZDPGp7A0a6wLAvL5BtqtbYZpObRTxN\/bVvmvGyVz0R2vCAfb18ph7tpBkIyeaamxW2OaJdjboBcYrxtW0MKLFTYMhXzFEtjALIkBESqOw4hHFPOeBa2GSpQrrWC8yeYrpwFvqC70\/aZ35lFqMEhLDazV7gjWpqXINBSTRI1gJZu9HnnEVmF9HbrZboo5SJm\/KGwJtbO4+Ml8pPHry2CKp6w8rVKrTdh8fts+D\/3vFZAMEZLtboVJYo8TYUKfcVFFGnIH766z6ZB6fl\/dfj7d8GEKeSQtHGaOxJ+6u+wSJFoG32Owg4wGrPaMeSssLkw59qz8EA458AQYzLIpsKXhppAvGMl27mJ21HdzwFnIiNYNr3KX8Nol32mKLb2phXRUWYWmU6vDUIyhJNDOXuLUaNm9pF69zULJ81HFcuEoag4y+lfwB0mP7x1ei+6XpHXI0TcGpBJ2I4Wa7y81LGRmZPVHRwLkNPvt1ZVqHFE1WijeukcClQ1ZsQdljEojXMEfXfAdx5Z1bwkH2FREdhaBOWk7nu4TISILXYbcZwjVyVGKcd6usW\/n+1M29RHU9MHmBfcw6Pe2xFwlOwW9bCr+zDnR3bjx3l6SB4R4WRME5sa6R9kzHmNAUiVS56SDOkNfuyXEjdFKPiDzy\/BxExirX2xseeiHHC1i44JaBQjBsHYgkH5miacX7JfRCVb6wPQRFbw4lBW2Mx4CsXlG2ed717CEzw46bswks5SGuRUXWMmu\/H49vXsA9dvSOGg0+bwJZF3yBLn08yPK5DRj4s0icic0PVIAx8uyhg5YG9in8grX+ESsf7bLAguBhWancQw6MljAweUUtGWuzeRcRfh7CX3CAEPmTW2QwTa\/oRDhm3BVG26a9++rkxd7wJbzrtQbDh0w595Rm6QO4WGPX0ZBKe9rNz0u3ZT8ejQOEEr3R9sTqQetXdKZKoqDoPGaKazVLoPL1jgwfewhHnkZSiuqd51DptDb+TC\/E0E3wMXLnIfzsDdsnxkpgll9UY3ZK2qk5c6j54Qu2aNWXCbSV\/tUyDCb1wuOygWBRJRokBoAk7iF0EyMGRfke9nR48Hm8ZZRvIOknW7NWsqgWG2lbdUqwSdbWxhUwpHjs9YIxTlcmDdmLdf2AZkvoz5vkk6QgnJLTnOUDIXv3SHEztrf9Y18epRTTAwyOMJW7H+kvQKF0RWh1lR07k98oDFNTcJw+lB4Z3Lu4ookeQa6QbKUdKAYS2PX4Izg50B2q+ffIoF0EpBJUCB2F6\/LzwYq2fnT505stvDhlLSjZ2D9rke7pMZkd1tS\/G7eZI4TA12JM\/rU2BQPvamHzeDUsIVRcR0wLWj6+b1B8RXH6GJ0kh\/MT3lbLI353CiAuArXKfufFCjBvCCGXZLQTBSvtW1KqXX83CVX0C5yj1\/LavNfev7x6t\/zCgUhuVt5Ai9DsC+i1el2Px+k6qf2mvPgjAoHqJQOzWxU9YFbekubpVSfDKCWaTXsM1L2L\/4ratU8MJf9bENbQZdTgGFmLnBm+76k5R6PnJgnxHUAHZKvWxAMq5lyxIFbagH5NX+HHNGhlO0dFiq38P31WxWML+bBbt9bxb4MLGl80UeIRV2E2WcO\/49Zu6u66qyfO\/SzMi4xew\/eiThEoA9o9gN13SgkjEZlH+\/Rfgz4f16c1nCC7nqG8otiaBfj4h2U9AQzI1wR7A6n3eBm7cjCaklhNWY+VvijmelNpergX8N1SaDRt2Z9PKPRsqOsl4D5DImydYko0cugA3hneE4UpRTmGb8jo5D4wNZXnZGV+XQ5HD0IlY59TQIf5YLqi7rGp20Fjr1VD36eJgkbXuU9S4j6ru7KSxJzsu+9H2tqxogUhjZVehO4DZ2+li4u8QcTuyKzI9CpTmsrbRGmuYVyOqeTnLEErUhVf3DVUE5glEarAMqd6Iyj25t465VaUelH\/ctbxx8BA\/8tilGhvR0d+fji3iSfpnLDil\/6ljGEL5FH0xORTcBNso+vAgdTGpB3g0RVpch+g9nmxAlFb02BMk6gY\/x89kYz+tj34DvL0M\/V3oZoZl5ftgJMfb91zbusclRNfQBa+mUhVZENNRJU6ZHdcvu6xplLu2tkITfJFiE6aH6xxtnOG9kIQKLkLvVOR5IDYX2AsaawLPOs+uSaQVBs4bRfQPtr7w+gHYhSOBE\/9Ft+MlGSQbebjSD8RR94MX29x52xpAE1zYNac4x07ZSQ86HwdMxV4ihZxb1m7SOVmhIjTuVSs+4v\/T+iel+OZhgdwolSJIuCV9YKPdaDJxUQiVk2CQ\/YtygmLOc2VnmAsDfghG9OMWMSKOqJqTGawAvx9Z\/fuSJhRIC4c578gHLjQjLbWCpU00rzVSaLvZ9lhaZVf6ZZfyinL6HL3HR4Q4q6ZNMefLDvF0y8smc+mi+aF97FRyT\/M8I9XlsZvOJ1t+O1OyJzmB4v2P\/YJwDwOySl11bFLgdsZVzi3hOQ0MSD5chL6BtHSNGuBWC38DZXG27UVQ9E\/zEiU66dDCNQG\/S8Nbw7fZia+1gMRZaSECBKl0rHqPCdawvKtUalQQIXmTitU2rcXxwNujKy3psNqRVLOrTcoNXgi9rsLj8wX02EqcKlg1+SdGz\/eIYIsNlPVU7ORcyqWlcchbOOEQ5JQfkZpVgd9aTw85Z1DOZ8W+S4lTsU+7Xq\/Xr1IWPsrkmgfLCKunZUdyf3VcZ1DTa5FXeOR4O3fb7VtFbJ8l05R\/UYyGr4B3kvczwYbiKKO1f+plgVe9rJvemAGPDpKdnMWgeNgOsjjhI45TPbhZLJTp44+vpEUtx\/hD9YOidpkve3L+XqKZ6be7FXp6ZLdz1qp9mkhxV1pMEGyRm4YDS4IT6P3\/PIjptUri8j0HfQ7GqawOD6i+rRvaSKoKcXUyC+\/3sUxqvKaBlrJj11yq5s36PA0Gng2BT9XEfB9Z9MOrvZeU98ga5uv5CNyMsPu8Mo7RW3LixghDvPr2B8NqtBxPyVcu8INcaajU2t2jYNAGkllNw5lZuD445vy+lZbUHG1ohRdbYo8H+iJXo8\/sT7HvgOGVrVDjP+m34v8vx\/Tdkc5hvGiup44AXF\/tWUn35p\/8dd9Ad2NeXKPx8cDsLe8cfsT6EzZkTooBeHB5QiYL3F2dr626IwARjwLcCAGUZ2SgOdPb\/GQOc3T+jKRUkADlXqVwH+EUc6kRmwywiMCWyfbqgp9f\/B3QvCl6eTKiUGcauNUBO22MbWmxiB3u1AruCGUSZCG1AAB3b2nUrN9KI4x6YxjR6TBq9+cRRiE\/CRpwGnZBsz4ERvnsmyNfJnXCXhQ1b5eMkfDOaAtGtucOiSX5GOHSoow6lkEhHCWeIeRirw4AzNmh3Pysa5R\/DSNdIuNw5PO6Njaifvb3nav+DJ7BzBOd9yXHqfij9Cr0yyymPmhlmsKw6Sw+Gz96zdTkF+3LbS0rnDjsHtR\/h9SwIF3zzObLXIQ5HY6MqQWAe4fOtKcbBqaQSB59WVWLdwkxi2GfoDFThfnyyTaguATnZerlguC1t7JRrFKKeSNMRDuG5xAtXKPc5SNoycO1WkEEsa0lW5MYrVL4JhL0DqgJl3UKggzvV5wYCCKDVY39BxqH4eIp+6ainsF2sIu6aGhsxsmHezgcgqMfsbZoTRjT9oHs6O2aJdDgvcWJaZfXb9BA\/kgC9ryPejApslHhu07bBOva69UWnYS4P5\/GuLnhtXG397\/8+HKFAB\/9IHJbE6gCcAsNdJlw=","iv":"61a40a56784caf0ddc27a84ffeb9399e","s":"b1f2f46cac245106"}
Share your thoughts. Click here