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Retail

Omnichannel “Holy Grail”: Measuring in-store purchases at same level of ecommerce

October 18, 2017

Measuring returns is one area where in-store lags behind online shopping. Image courtesy of Ferragamo

 

By Danny Parisi

NEW YORK – Luxury brands need to fully integrate omnichannel into their strategy since so many of their sales happen with third-party retailers.

Speaking at Luxury Interactive 2017 on Oct. 17, a panel of executives from a number of luxury brands discussed the ways in which omnichannel has completely taken over the industry today. As customers continue to live a more hybridized life with digital and physical interactions occurring constantly, omnichannel is the key to keeping up with shopping trends.

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  1. Prada to produce next-gen spacesuits as NASA brings first woman to moon
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  3. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  4. Luxury growth at L’Oréal lags in Q1
  5. Rolls-Royce to debut bespoke commissions at Auto China 2024
  6. Major brands share outlook for 2020 - join us at Luxury FirstLook Jan. 15
  7. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  8. Luxury Unfiltered: Brand stories are the secret to creating desirability
  9. Countdown begins: Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  10. Dior crosses borders with internationally-cast Rose des Vents campaign
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