Fragrance and personal care
November 1, 2022
This year's 48-page report reveals Gen Z’s cross-category preference for hyper-personalization and pared-down products. Image courtesy of Kyra Media
By Amirah Keaton
From the Cerave craze to the rise of the “clean girl” aesthetic on social media, Zoomers appear to be going back to basics across the board, for skincare, makeup and more.
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