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Online anti-counterfeiting strategies preserve brand equity: NetNames

August 24, 2015

Givenchy's Nightingale bag Givenchy's Nightingale bag

 

By Jen King

Counterfeiting has had an extensive impact on luxury goods and is set to keep pace with technology, creating challenges and opportunities to stop the production of these items through authentication practices.

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  1. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  2. How should luxury brands navigate creative shift on social media?
  3. Gucci offers consumers stylish avatars in gaming collaboration
  4. How luxury brands can win Gen Z and millennial shoppers
  5. Balmain unveils new logo, monogram
  6. WatchBox expands into Switzerland with headquarters
  7. Chanel gets wordy with latest jewelry campaign
  8. Introducing Luxury Women to Watch 2022
  9. US migration patterns reveal clues about the pandemic recovery
  10. Millennial, Gen Z shopping habits shifting: report
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