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Oct. 26, 2020
  1. How much influence do fashion bloggers have?
  2. Dior casts mysterious light on perfume in fall campaign
  3. Free-gift-with-purchase promotions incentivize brand loyalty
  4. Ultra-personalization continues to drive travel trends
  5. Gucci is 2019 Luxury Marketer of the Year
  6. Imposed tariffs could result in inflation, affecting luxury goods
  7. Hugo Boss forges partnership with blogger Caro Daur
  8. Bleu de Chanel dives deep with new campaign
  9. Dior goes for gold with flashy J'adore campaign
  10. Introducing Luxury Women to Watch 2021
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Online anti-counterfeiting strategies preserve brand equity: NetNames

August 24, 2015

Givenchy's Nightingale bag Givenchy's Nightingale bag

 

By Jen King

Counterfeiting has had an extensive impact on luxury goods and is set to keep pace with technology, creating challenges and opportunities to stop the production of these items through authentication practices.

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  1. How much influence do fashion bloggers have?
  2. Dior casts mysterious light on perfume in fall campaign
  3. Free-gift-with-purchase promotions incentivize brand loyalty
  4. Ultra-personalization continues to drive travel trends
  5. Gucci is 2019 Luxury Marketer of the Year
  6. Imposed tariffs could result in inflation, affecting luxury goods
  7. Hugo Boss forges partnership with blogger Caro Daur
  8. Bleu de Chanel dives deep with new campaign
  9. Dior goes for gold with flashy J'adore campaign
  10. Introducing Luxury Women to Watch 2021
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