Marketing
April 8, 2021
Consumers flocked to Amazon, which sells millions of products and streams a wealth of content. Image courtesy of Amazon
By Sarah Ramirez
Amid the COVID-19 pandemic and evolving consumer expectations, some brands struggled to offer valuable customer experiences — and consumers did not hesitate to share praise or frustration towards brands online.
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","iv":"b76b2af1420a5f83e307afc1077a8b20","s":"c16e06287b2dc9ba"}
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