Marketing
April 8, 2021
Consumers flocked to Amazon, which sells millions of products and streams a wealth of content. Image courtesy of Amazon
By Sarah Ramirez
Amid the COVID-19 pandemic and evolving consumer expectations, some brands struggled to offer valuable customer experiences — and consumers did not hesitate to share praise or frustration towards brands online.
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","iv":"66ab6130e6d8ab4519c7f6b6008ed38a","s":"32f970a192abff6b"}
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