Retail
June 29, 2017
FarfetchOS promotional image
By Danny Parisi
In their efforts to make ecommerce as feature-packed as possible, retailers may be sacrificing a key statistic of the shopping experience: load times.
{"ct":"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","iv":"de67582131db62896d4d7eac7a407687","s":"8ead3d8202e68c40"}
Share your thoughts. Click here