Retail
June 29, 2017
FarfetchOS promotional image
By Danny Parisi
In their efforts to make ecommerce as feature-packed as possible, retailers may be sacrificing a key statistic of the shopping experience: load times.
{"ct":"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","iv":"1caf8edbc6aa8c02c7437a215c0f2ef5","s":"5e1bb4a3224e11d9"}
Share your thoughts. Click here