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Jan. 18, 2026
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Apparel and accessories

OOH marketing from Zegna uplifts legacy in Milan

April 22, 2024

To promote a new release with Italian book publisher Rizzoli, Zegna is bringing billboard ads, themed newsstands, retail takeovers and more to city streets during the 56th-edition Salone del Mobile event. Image credit: Zegna “Born in Oasi Zegna” advertisements celebrated the luxury brand's heritage during Milan Design Week this month. Image credit: Zegna

 

By Amirah Keaton

Italian menswear brand Zegna is promoting a new literary release.

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  1. CEOs link sustainability initiatives to business value growth: Bain
  2. Model Sean O’Pry carries latest chapter of ‘Stuart Weitzman New York’
  3. LVMH Watch Week 2026 comes to Milan
  4. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  5. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  6. The 1916 Company teams up with Australian pro golfer Min Woo Lee
  7. Top luxury campaigns of 2025: LVMH, F1
  8. Actress Demi Moore joins Kérastase as global brand ambassador
  9. Top luxury campaigns of 2025: Glenmorangie, ‘Once Upon a Time in Scotland’
  10. GQ Bar Bodrum opens on the Mediterranean coast
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