Research
January 8, 2026
Over 50 percent of American shoppers utilized AI as a resource during the holiday shopping window. Image credit: Bluefish
By Kiran Gill
Paid advertising played a minimal role in shaping what consumers saw in AI-powered shopping recommendations during the 2025 holiday season, according to new research from AI marketing firm Bluefish.
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","iv":"7dbe20ad09f487d2a35e02c7c4be4036","s":"012e8df4c9683aa4"}
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