Research
January 8, 2026
Over 50 percent of American shoppers utilized AI as a resource during the holiday shopping window. Image credit: Bluefish
By Kiran Gill
Paid advertising played a minimal role in shaping what consumers saw in AI-powered shopping recommendations during the 2025 holiday season, according to new research from AI marketing firm Bluefish.
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","iv":"b80a45514ff51fef9471f16414b44110","s":"2c6c4690745be237"}
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