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Jan. 9, 2026
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Research

Organic content, not ads, ruled AI-native holiday search results: report

January 8, 2026

Over 50 percent of American shoppers utilized AI as a resource during the holiday shopping window. Image credit: Bluefish Over 50 percent of American shoppers utilized AI as a resource during the holiday shopping window. Image credit: Bluefish

 

By Kiran Gill

Paid advertising played a minimal role in shaping what consumers saw in AI-powered shopping recommendations during the 2025 holiday season, according to new research from AI marketing firm Bluefish.

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  1. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
  2. Organic content, not ads, ruled AI-native holiday search results: report
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  5. Burberry honors Year of the Horse
  6. Vivrelle lends out designer accessories at Brooklyn’s William Vale hotel
  7. Oceania Cruises reveals next-gen suite experience
  8. US holiday 2025 retail spending up 3.9pc: Mastercard
  9. Puig, Rizzoli present new book at Paris event
  10. Dior goes for gold with flashy J'adore campaign
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