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Feb. 14, 2026
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Research

Organic content, not ads, ruled AI-native holiday search results: report

January 8, 2026

Over 50 percent of American shoppers utilized AI as a resource during the holiday shopping window. Image credit: Bluefish Over 50 percent of American shoppers utilized AI as a resource during the holiday shopping window. Image credit: Bluefish

 

By Kiran Gill

Paid advertising played a minimal role in shaping what consumers saw in AI-powered shopping recommendations during the 2025 holiday season, according to new research from AI marketing firm Bluefish.

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  1. Hublot signs Jung Kook of BTS
  2. Saks Global closing most Fifth Avenue Club suite locations
  3. Ruinart welcomes 2026 art series partner
  4. Men spend more on luxury, but shop the same amount as women: report
  5. The Ritz-Carlton New York, Central Park, acquired by Gencom
  6. With ‘Fireflies,’ Valentino finds power in numbers
  7. Turning 125, Nordstrom doubles down on luxury brands, loyalty
  8. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  9. Pomellato celebrates trailblazing women at Beverly Hills event
  10. Year-end sales jump 9pc at Hermès
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