Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
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chNOIP+aR71H165ymRcTNcGi1g9YF+a3dcXO31aUIZ9AO5+hdHoSBNtmT+YiDUqO8djk0KDePLyy2EaLAq+BYeL+soD4LDj2y68ZRPMEBoXL+7kNZwxmFv5dt0lqtSEAynSM\/fauCHj1NHZ5KMsjIdWfT\/jwn0K\/wfXdQ7ggimsLMPgnCcS0760Z5vAsyjzkrvoWV8Id8KukzgV1A8hg7QDGqN3d2ZB03QCJAT+pZwDUrpBZB3QXAlo57VDr+t49c2Ukj95u3fJixnFpcMRla445zh46DPWUlISh+Fd36kRjxnlaAVS0wfn48PPCrp8LsWliKjSSUYZ91v+eQeB2BH9\/qUyUPEtxlcecfJBxWo7+b63Vq3UCBuJkzF0zsT7c7Mxv2H4NYqiCZ884oYEAYZJ0Qcy6u5moFauuIe1O4kQLZuqTGCQFJONLvlYmzCnGg5jqSB1LvvuDRjfSa\/+JhM72JYhAh75VF+acLOm8hVEBKsIN\/M1txG33ga203DwDY29qHrNmo3wzVnsoS9WZj+uCYsorEhPlWvQOuIh++R3Vxo68nQTwtcx0jJpyhNxProU9oc8Ka9vcEa\/VNRPVQTb95vVaR2O1UJRVFt6AlNyHU0ejEicfSL2aVOJb6I+ubcbNSamfliZZ63MD\/igOC3R4BbJPJ4SriGsecNpg7WdOkwucL+MgyiiXgcU8Ba9xenE3jc7MjEQ7IRA46rAcHNcia78XzdNueDhqmQdqAUjV2H4FUgVdaM+GFs8a7fMJkvp4tVXxV\/DUMK6nkdgznhl3H+64BYbgoCv5tEhWIGIwtf\/lN8caCgxjoE5dgJT86YGVOOz6\/SW7H3N8DNihizlWRDue4Njm5zcecIEiuN\/WY7nwWgW\/2W6HblbMyab\/kVSRmeMYCoLCKNCtmgBnFc0slnzPNvU+RwAXO3+pURW4yMgDwgUXvKISOv3UdKqoehfoTd7igqJKlUx1U9o8GK\/k\/MmG+9KfOhIbeyf\/k9+KPsvWI6ecULWtOQjg\/ZE2gV0HTqqKR2B6PFG0IW543UvQ6NeM1kW\/KkpuUicemGNI+ikf6bCdy1r+mj7j5pcuR0m5JoLHnxGokhy0hjETBzvTyZWzdpUkxdKEE+bJN5fK7Jnvg8Qj7Ayx\/MvLTONkdy+QN3VBNr4oALUbCJSjVhqPRVTDRYd8mT5Bx8TkTM9Qz0JPj8eJQb6UkfOQT2dbHg0ldE0Nv3MZak9vCwDGV+emUVlOLV2aR9z5Tz+feNH0l9plPuBpfoaQ0wB9LMIqnGQ2GBkgN\/KMzk406MqhhBDnI\/AZywF68g5IE2iTmCRsfWFieinJYVrR0uR5PJMsoIzgcySWYDawzkl3BEPGXLoeBPwgXQ9NBboFYyHFU\/xoW6N46IRlSkZIm4j1ZGgHyIB+FsJYRJ6ugMBURSz3cYTznUQwU+\/s+\/Adnekm55bULFL7EVCUgyGFjYoguSe0FjOw6JM6B3FdgUO\/\/58MAKC\/jS518n\/JCEChHJwUN77XVcIv8IyrzGxyynMQRHXfZYYlP42oXP1abzznrhPYMQyRzMhZHR+7EPKY+P7vJDp\/kChmpI6\/plhgva\/\/jz7KGpHXor66n11zHHhoXVbqa4oE4ROCxFWpAW+B4NnAjCr41n+WhQkh9XzjUfF7iXWoSOF82\/FNaVug4UK+zpUOkUEwO\/6H3aUU\/Sn2dP+ZyeNRlkLEXZPA6I4G+9XO7YZkduMV3E7nQyCOlX0UYcAy0M76QG0AhFEwuGU+SL1ylUPaO7C3bGYhquRy5mKWCpPGTTtjbFBvISZ+0wl1snb5EBp6e7RCveB9DtXFA+1xml+9Vs+oeq6\/jUIMNnzOo4Rt6GVy\/7Y1ig8KIIcQnnpEB6HKD002cguiA3TqrjGxX7jCzkDsQCxDCCf\/uDBKi4GeCYNaMs7L30zhh8JMbcBT7MvuCCEHGtOK3iua+NxxiDyQbKRBLfebSd4fH90yAzmYtlNlVZXN+ZwMbAtvFUQNn6hV0912uR993pjj3UazpkH8Ea2hSIVgckQnYDb3DStFX\/iXZ5XlHIO3evgYC0fSTHjnUtFU9A6ydyQ\/OItv4eTcKo2prJqUPUey9RnB2u+1GMGCDTKUJPYKqFW+81n8d0TOkDjNFkq\/n6Cu7ZFMsLWXoEZ52kasTIwwtXdi4J3Q+lBciZHS3WeABVOfftzX3f6BJoGXMq+Dw7DP3Wrt59fOoeGzpd8gH0YcqUZmKq22+mt2LthQuZIeEuEHFjc+w8YIG9PUS0ol6i+41gNa\/CJXAAVDRjVW3syy+YFTshhgSYvexX50LjXPlfrs8UpkpGzY8w7U302kYPDrJf9h742CTmc6WpdHzso1o9bf4LPd746KUOk\/N3EaEmlTFzdgT2ksvZUGATn02M+U+QNPdjIlh3+iU6LRp6qwlx51vR0DlEVGA1SlZkkpGJ4LKjRLErb0pklfDEHrXO6AjKwOaKFIDRhUg5LiICB59mfFlFgHxyAWNWETyOc0w9Hr0WjHTJDiA44TjEnwHkO4QS+yZtrZ+721oOK5L0VLL3spYFNcda88qxQaln9jSgiFx76+46dOmy0\/\/uuXMDMCuC4IkSjpmRGOta1f68wooTZshSTWv8Sbh4mrtmoAWS9aWB8REcrg5xBtq9Y0UDNjZgsbpHodXl7LUIWl3u6terSWp1iEohQEpT8sbrszqCG48Xf2zxND1erbl2+8WcqI+e3Hd4beANrIGRqwTbmllD3yTnSHvU+Z43JeCRqwjxBvPg\/vO3As+F14vk7QT8kumNXe3yW2EeFRy+2BkkZhpLg\/w2OH5EnRiaF7nrYzQfLj\/YbPsKMkWlQJL24tQmWyp89wtgERmXznl9qUA7DMoPKyaWZ4F9pwrEra58WieRCdna8pgHstuW9EFHcHzxt3b7S+wrO5jHil3\/wQvWwHZbLTcD+OQFIgFqitwPRXki0+DApKgEbwq9Xf3bSq\/Zmn5vi7SDc5s3snJZy6E+zEfNwTyFnf6jUL47+UxDUl2fIXe2OeizOMMnqGLDio+\/PDrwGXcJssMqdPh1qKrvE7HHQyoVIezECkp43+r7YXyHUBUUZQZtOjylWV5ptffRv5VYUDfPxNFLuHCClCayVfnMXLBu05YwrF\/OtUbgY\/SUT6ZpLGjkgMvyEY7XW9asx6aGHzYO9Ea2lBfhISJynt\/wIbBUFwxcULKUgDfNCYiS30wwcZY2eiX2v2B91nkUS1t1gytw1HgSMPaFtmztvydGTfZBcOHhS6xheoQOS0+3F\/2uw\/P5tM5Cf6p8Lznu\/U3r8tI2uYyXaAdOdhenzW5YVbw1uaCAOyCLIiW2gVaEPn6t7WE9\/LTJ5puXq48c79fV26etogWLtR7KkHXPJKVi3IVgj41rLApFOP1WGHg768ODOku3GkCxSTE3Fy\/QrQfn5TjS7+5s9w3CRYIoe+dGAzJJEclWwbuPxrwDJSIV\/HYGKCSebirUi4h0A9LQ4HJ+3fSDghSMB6Q0iHpiJ1CERWrV+3A0G+l4914oAZLnIE9JQSDvP+Jxbyz4WrQONSXmMVXA8EvkrXj18QlzbUa1zv34iG0PUZzavWHhfkSeilkyQVDk7BKlZyrUbiiQQDKY5pQAPsTO6wVQEH\/bDCN7Ixxq39MxD3LiiohF\/VCT48uikfQixGtvwjdteBpKcubrcfmAWq3Iv9icCTzLxTWeDtPpC3HwUJrHI0UfiNIeU1Xc6lovmKMKFSQT3sfmpXUDaiIh2lv+5Pz7ixV\/Rid\/QuAtxwInueWAubJX03vX4ESBIrmCK\/sBvKTimhgJvgo+J\/FGZRgCjBqY7fH6IrcI2wY1GsY5nEPgEyAwLZJPA0f78YbA6oJauokfw2k0vbCuFepgpCFhqvYbXvJzSPf2NPN\/0ws9JowmMyoZx3somOaFRkZK170j2aS8pZdpPjKT\/HI6PCUJN92ieN7H1yKdekziGdQAG4Y2HTrTozRTBL8HqNSlXoKFFpd6nuFbsfZ5V2S1VHLbYQShIm5tA5qtW79aZFbIOMQPzaO4OjXQjzuec3DH6FTPyZSw8oxbLtyueAQU+\/BNV1nj38koZByDV3dAlm2WKdLLKgbctQiaitCu8oE71bTAa5shSMkVAFqVjkOnfoq0\/mzbdhdSzxX3tENNEDmhGiS6ggh3oOguWTyknq3LBJ2HTLzU\/T1RpKQoVTZ246PkoWWrw9t2lDX4t507VI5jR5AuLGV+78UDDdpjeqYjkQnvrsIPeFcosDi4fuYhyOtVowZpse5MlPuEcl0SaEA6chK1eK5ZtN8+wS\/8SO8sGYbOROpSiFpemPvf71MC5Pw897CBmuYWgL7RnC0JxgrKqmM0Mh30vHNgwif8AdQFnfkotcl0UBtNNo\/qh87m392anN4u7s6JKGl2RzMDnGkdzuA56MI8Y0s67s779I7K+pkiBD7Hy9tLhgNaz7ZAS\/uOBHK2Ov0UHUcKZzHbgk3cAeP1BbLVLi6YXw6sRgNj2wHxfWgsOC3jAMuvBxhLmBNwBP\/hB0nnVt+dCqP2rK5mFCma4U0tw1QjRo1N964JUq\/GRG1CkSQ2CDCWy\/tS\/N07\/jTSyex2lEKpQDpBuY3GH7X0o2gLkuwqexvY7hijzB2QFb9MunvVRegCKcqk6whir8ny1X15stVcgkldyag+bMmpTNPl1\/VCRt9KCYWiAZQPseX3Exhwfb15xGBJDlr8C2DzY7TLHH\/pdOY6PTcv2KJ+qPTdCGSMKW3+6Dq2nIuMhizylmFssznehjvcydx0QLKyZCtincNjUlJv\/NPkzEpIA3C30xFJKvq+okBYddtCIv7\/PqUKH6MENdvUhMR1tnoGjUnSEGN5ZIzlkjq568SlFdygaa2\/XwgA1alIfuDu\/em\/6HLj7Wb0fgxBSg\/oyru3ozGsfdPkELuwoCfnDg69tZDC9DDw1bBSXidVZRPKzkF9UFqxXdzxxPzhJ1d0hZwybat0houueN102HUi7a0lHNst4rpWzQCjArgCvcGpuc+MF241O7pxBT8kUM7lyTLc2lWbNiHTwHjD+1IKojmCn\/3m0nVONI0coR6UokZh3TR2ayd4fOU7MslmcMRqMMkmpp0zB2QEFEtb+0\/Z+OQWsfEohO7w8dyIdTqf5970NZDRquN7Gb2I1naoCn3Wl4GABOCLzd5J8lgLcvlo8CuVvID6SoBhZJla\/rAjl\/IbnmrEhfRFrE3iUA4hQb\/0tSG\/UaWbZmJTx3BDkPeJLTiBN1puYMStWuyKmMG0LM67zkUyOkGdwYVUl75RZUoIFfkqSu5xiiPQFmqnUpvdM4F0bpG9JMXYGjF+MO1prXWXdcbgBwJ7rS7ZfLxGA\/55LPycvskLpEWSz91WCUoNEPm7Cj47wawvycoAYJZ1KvwiQHhvZtHQGPRRD9bNjtIkT8onnEq6Ac0HLYWRzeNzhRlH7\/m0Wxh0WJrtRAAsKer586glmHmpE37aRIoIEOqmFDJ6ZQJMOpWvonVVsVxuWb6FloIdqlmGgD6npjmT4KPXGw==","iv":"239c697867d1771fc01a4ccbc3804e60","s":"d49ae4d866a48f11"}
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