Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
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","iv":"51cc29da5277c3d689b3f73887f45500","s":"b05efbafeb2a1fb5"}
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