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May 26, 2019
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Oscar de la Renta, Calvin Klein rev up Vogue.com with exclusive video ads

July 5, 2011

Esprit D'Oscar

 

By Rachel Lamb

Retailers Oscar de la Renta and Calvin Klein are targeting tech-savvy consumers with exclusive video and banner ads on the Vogue.com site.

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  1. Giambattista Valli brings couture perspective to more consumers with H&M
  2. Moët & Chandon focuses on novelty with a Champagne vending machine
  3. L’Occitane exec: Social sign-in triggers 10pc lift in average order value
  4. Four Seasons: Engagement carries more value than number of social followers
  5. Four Seasons revamps Los Cabos' Eastern Cape
  6. Branded hotel apps transforming hallmarks of low-touch luxury: L2
  7. Crystal Cruises entices bookings through brand-exclusive experiences
  8. Galeries Lafayette creates in-store trip planner to ease shopping
  9. BMW MMS campaign achieves 30pc conversion rate
  10. Nordstrom contemplates dressing room iPads to elevate customer experience
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