NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.
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p7rRhWsIpdYkCLhhYohdMzXBOugZBhU5e2S5LYlQ2QdzmE9pGc1Mf1aGwBefv9wkmumv75RZy3amJ3cqcJYbgs6k261Kx\/Vm16mSRdVbzt51vxjfFOB9BDZLW3zYerjIj\/jGMQjD4XRRzxI8qNE9xeAqmwN4g27gdDzbOLmJtK5nJTH8\/FKnplfrOtRDVMSoc4OpKHnPNadKJt\/0S85bqQH\/y267ERvr1t2ckmg5+nTAqo31LLk6dvogDE13p\/hk6AwPf3TaQpCx9A0txu6GHbO\/aTsx9V4y59L7IFXJ8OgRcW+yVKthnX+cQTjAcEZIo1fIx1n+IQ+tWjWYpAtTDmE1KE9+Yq\/Tj5SNh2Ft0xMebzFqLL2esGsoUqrt8X49LfZByl+Eoc6Tff+4IlMaSd9rwTksmERBdN83+7kbZcoT4E4hzPV3IhUeQ4vzlGMoGLwEOZMbzSISaWBi2mwYU1E8N64RudhitXs15N964PD76G2Uo0ei1SWbvGxIX59Ew+c4yHtzYq2cqdLczTRxwZYT8Gs5oN2bYFxhhQzCSF2Y7IhAX8\/HxYDwjVk5n9vcWmoOt6IC3CFxjb\/Pg17fDyXJxq\/FFHWJCJ7bKvoGmsippsD+W19PAQ5REIIHwxgdKhmMQrKGCry2zJvobmCyBMinY3i1iqrrPN0Sppyz30LS2XfdmcgCDTy8NCOYEqc+C\/qpJdMe+Oy+5v7NxRLZ\/pe8F3Hd7SGrS1aks4Sw6eXUiOEfaa4RXfGwvxmu7mWT6NKuT\/psoI7gpUgRO0MVZolRjzYqKwVfCHOSAMNCHZC9RmhKS1mpvTQ8C96Cx2VIGy8noS4GXdoDLCPBi5m02ilNCUEtay2hURW3G+NYYdEQPrXoGZRNVfeZHPKuQEeL4oNzQJe4PKdvFishlJ8FO1TjbPmTu1I+68mtTHFtEta8evg67bbht2oTu\/331pOsqm1sMmqyM1l6rdtu6x60rpED6gft5Ih7W4t862XPTXnRViMgm6FYSCoLmWiYkpHchVnRkXYhgwd36JtMZ8CWznqZlabdr4Ml2DW6WwDZNE\/xm7\/P6s4ubqNAyNz0+yYFnQmLkHjD2fe2ZWgx2OCfejFqBFYdHkEjLygblXmgCY49Mxo7+AAhj7\/mRZ3igR6XeaBNIZP0JWWHm8Q2\/I\/agoc8DQrLAVUx8d5j+HRz7Fy\/J8WtLi6BG\/68gFl2Rq2WFR1WGWf4tq14ltTJ2dgetjFEellnPI9vvnYRREAEh3vL33E0IGnvmPPZprbqcCULkEMg0d6sBYEi739e1zPCTBBlcc6iNKXaMi4xq1AJXtg79wlEyGvA2O+MDNZNL5GmGFv9iJuvdHP8hz1XejRrzPlXjOk2sxQPXgbZhU5c7EEu4486sjoa6gzhEzddp+kI2Ce6IRj0OPN3b89W9ONFU3GZpQL+XGO+GiArScYafWy5F3BhGmn2raDexe\/nJwtRlJso5OG7yQYxJzFFTlH6+Vj5sYTkuVkIXYbqQFC2S5yhYUhXYLyL\/6YMkUKtdYwS7wlaxcD0KBT8i+103rNpnBy1+fDd+eSLTCZBiaIFNf7vze8AnXK8Av23mIQh3dXa2dn18x5R0ZLNF+6uDV7SULYeJJ5+A6B60uWiPsSSRitBU2zTizqa\/FTSCBtAXpcCoh0e\/25xKsKNYDovNbhY5e9Bvfa\/2eIQEDYz0UHC87nFjahrVLYmRbtRo33za4ZuVXa+F2nPLZaOo3tMYc8MzttAbX5IWabj3grCeKf7mWFJQsKa7VhEznNGmRP13FkQH0+4BKetY8\/aXzk9pnab4taFyWNQ2EuIf753rAUbhRXaNPgMgQAhKPJtkiYybxRviWZ+x7yd0w7+8pJMQOaOqwf8rrOrXzDd2PRfxzmVSBaOIp+n6VsMMoGnTkM9\/AkrftE\/xFV+hGpl+8iYnWetXDVrKaIPpSES5wSY0dPWNO4beItgKTnevKE07HepQigDQmbiw6dG3WLp4k6huW49KSIYkaKpbzU9CZNEjkE+VmK7cFEneBGt2DyXgffZshemXSglV1qnb0kspcARKaB0MPspFehAmp8XiHGDgnwNok+N0yVZR5bLtDYGuZlcCKhrDKLgrVgW7Owmup\/3lo+xqG5UsOnxro8KH3SLUk6uPT+DU9PIt49EvxkmsVtN+LxrUufcORz+go1XGu8E4b9gqJ1wjtnL+sFYoRZ7U1fbmcJmAkD4N6X7SZW52ZA25m63aN4T3MMLBXCDZLF2lwCRNgmqTVZC8Zt5yXFTkWeJQBZvsjWk2xbcH4vPNwtGvFtCabNyJBJriXKyT8zOuBTO8KT\/NK4ZmiROJuD\/zHYaf7xnZFGdZXC1nE\/LSpQgYoTPZFaE15ZSq8OgqGpb+nqUWh2lTVA1M9zZa8rZmgRJ8FLYmt++SKXhuCZZKSmsSbp9+4JC8lAGiC8BmxNRsg68Xr3J23pdb0mO7OO5Sq2qXOyLCVw0PeMQADd4Mueu6mXOWxzH0MnyXTwh7mc9oEWp1ffIE6sS8u8BeAHlxnHCLahxRhWE4PHdx5QxwQvucr3jEtkSvxce5mMtI6iv\/mlaf7Uvg39EDIsRcQ62b7UZfBO6SJYMAxKPMd58gKDqLu143nCAVC3e1RUCshyu7BpjMNHHURUc+G887u1DZMlXfVk+Q7Ce9i3n3vUOxqPSJgcwsvJdrvlQ9H5R5STg8ri9U6gKGGxBmD26VbUr9LQRUrymCfDEgBEx+NXkb\/xy9t4ViURhqOkUGk\/IKaat5+RxIh8qCpiFOBaimiI8t7cEAmQ6O7vfIbt1q8uq8ogBM2gbgHmY51ezujVzF8LJne8u6sY8mj9wnijnugqmMTZIVlDwl+O577WXCno3VT6y15RMKaFcNI+\/lMsPd7NeVu2TGtKz\/W91rIMxl4j1C826TOJQHvrX1Iqi7JZgLEFFQmRTaGf4zlG4FTvtB2+Hy0EOljKaFzuRhK5u1RjkDb9YCQ\/CzFv64vVKrudee2SHxvENTcEsSi+u7UYNH99Po0er+tQaDiw+m9eeHJuIG+Oj7+CMuapzdClSpPY3jvKRJ0LoOdKmkSRfCPysN+EHPnI4BqoBVANhNr6spf1xia1iAzEDkySicQwCXptYzkfJs5B8X148iMa1EbzzfCap3f3c1S\/wAVoYuwDKn1fldfLlBr0Zf\/qyFNbddOb3W7Sr+kZKCqlIONPCO+jtqdSoHG8812PlzfWbKKOhtWjeEipPiwJx4Z98uDBoxxoUb6F+OIDk4FSwZYUt6uwr8n1+gIUq6agQTyp51VYDhrLHgMkKDWZM6I+4lWsNOCjiFvdN5OMqefF6HR7X7zvn\/J+T75sYnEyE3nJ1IAr96qHwoy2efAibI99zBK0yZXnsrZueEW5ifasHCBigem5lzN5Sv1RpYSzHzgGQe2VNFF+uP5WBiEcY1q4ezQehCC8XseSh6Xz2KyRyYs3Vlg4jQpfKMyJwk3YiorFV\/0\/ISBALRkremqP3IsHeL\/bc0dDLAAAf764bBlJuWB78fdH4ws5gOLshysBqzDrLuqR+iN5vEui8L7F0OfyemMyJyse7Jg5U1iLcUvTWT\/skLnuNeKn7EbwOPvxkvWAzmvp29QssYU6o+LUW2i\/U0r4h4R\/RbzqI+xVu8igbKU7FiXsEPaNQhf27UTlZNqRutskHmfSe0yiBxfcmt5mL5lfWnf47EtPrpSNHvYF1G+xWUKL9lZQ1qEE\/vyaz2NkXl\/nCdiYpTChXy4U\/WNQVX+KWgrAlO9k\/P9mYV0MH17AMjuO303GBmSJkViU6mw3EHrgK28zHQfi7YfQKkidsX\/5FY018lKXo1XNu6gdesmQXONYvIdLkzJJh9QnG5ztEJfu2PZFwVetXNiAe5\/OsBwXIexKfDske+l2I91OoKZwFV\/0\/ckWCrflVDcyrv41rl42FVV9Vv\/N7s+lQw36WX91b4QpWAIESHoipcW6YYB3Gk3VC6cSDGeK8HWReEsq45cIOtywuPBuy5ESb+dXSjdLrovTaj\/R+yT7NbUVHnpp+T3i\/A+dAbr4exsnXIVGPmIwvgrjwKBFiO\/kzLv+yruEqrA9AOlhV\/SBoPPEZqWKsS4mV9U+sP1iclAIlqVb7vHGf9hB3Yv9EEQ7tgtaDewJzs7bunXMRCHUzxJVhsSCuNVdBtz3QlAcMYiUtfkmo\/fL1Qvd3CIklYki334Avxto7SB0r7ip78rDfNM3G4bpp9cNlT1NwzASvz9bogx+x1wnNpGuMrDFpXtUXXMhLkTbjC2DskLBZ8AJMvQqe+1gn9HdM1VUD5H4Xj8QCj4g5wxR1Wg6Al\/7Hnzd80MzEy38CRxT1VLvi0SK4EOnE\/LU\/YR3U6QSclZUqtso5pIUnPrvUigSDQu4a43S7snyEZt\/dYWM550bfNVbuBjDHwjjqBF0vrrIkRBji9gg6JkSOq\/e\/Lb0G7X3Dm4xldDyuZYASYKf8fe+8vbV7hzVB04Bg2+hxfQEjug0yq+MoYUWIZiuUGYlnxgBumRvv+zeBszkCgSf6X2+9aaffWwni4Xt9YSmC\/mInc7aIhVnsTpo3ReMPg4aIyDHut+7nIXjXCu0Sd936zCvIEB\/YGwTjMLYS8C3LJoLAvmjNFtmOU+24hTmzBSk2Fk6cF+MMlJo9pROlM2WCuivTIMuDFN0S3MurfueHLQhlPS3qQ7b+GCGEQi7sCm3xRV9fO+9OgqncvNV8QM7C5l6riUTG2mbuTa2KixJngypGrnPMGFeE\/LCqYxtsMTczb3LJbdeOYH2IIAmIgwoD\/+xIuM625G7zGBwVp9t4elPXntOXoHmY89ZYqWePrTGnfbfAyKUyK32zswawTll5pJN","iv":"31cb6233bd54fded49dba67609a884ed","s":"09ef1d38c7071115"}