NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.
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","iv":"2228a2dd9f4bc5e88dd28b56e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