NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.
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","iv":"77239d9fb28ed0341f03f87cc6186271","s":"f033678e5c644f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