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April 18, 2019
  1. Neiman Marcus pushes into secondhand retail as resale category climbs
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  3. Will the luxury industry pay the price of Brexit?
  4. Social media users more trusting of peers, influencers than brands
  5. Fashion sites see more traffic, sales from mobile searches than social media
  6. Single millennials less financially engaged than other generations: UBS
  7. Tiffany puts focus on personal style in spring campaign
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  9. French, Asian luxury companies average double-digit sales growth: Deloitte
  10. Bulgari brings women's stories to the big screen
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Multichannel

Experiential currency drives digital and social landscape: Starwood exec

July 5, 2011

Le Meridien's photo collage feature

 

By Kayla Hutzler

Perfect paradiseNEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.

Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.

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  1. Neiman Marcus pushes into secondhand retail as resale category climbs
  2. Day's wrap: Kering, Neiman Marcus, Christie's, Swarovski, Tiffany and Zegna
  3. Will the luxury industry pay the price of Brexit?
  4. Social media users more trusting of peers, influencers than brands
  5. Fashion sites see more traffic, sales from mobile searches than social media
  6. Single millennials less financially engaged than other generations: UBS
  7. Tiffany puts focus on personal style in spring campaign
  8. Chinese women driving changes in luxury landscape
  9. French, Asian luxury companies average double-digit sales growth: Deloitte
  10. Bulgari brings women's stories to the big screen
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