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Nov. 27, 2020
  1. As luxury spending shifts to China, brands must adapt to reach shoppers
  2. Bentley supports rising photographers through debut IAP Awards sponsorship
  3. Digitization essential for luxury brands to prevent supply chain, overstock issues
  4. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  5. Audi adds thrill to wish list in new humorous holiday campaign
  6. Chanel celebrates centennial of N°5 with dreamlike film
  7. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  8. Top 5 luxury jewelry holiday 2011 campaigns
  9. Soaring China demand boosted Tiffany’s third-quarter sales
  10. Chanel's Coco brings intensity to its scent and marketing
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Multichannel

Experiential currency drives digital and social landscape: Starwood exec

July 5, 2011

Le Meridien's photo collage feature

 

By Kayla Hutzler

Perfect paradiseNEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.

Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.

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  1. As luxury spending shifts to China, brands must adapt to reach shoppers
  2. Bentley supports rising photographers through debut IAP Awards sponsorship
  3. Digitization essential for luxury brands to prevent supply chain, overstock issues
  4. Valentino gives Lady Gaga a voice for self-expression in new fragrance campaign
  5. Audi adds thrill to wish list in new humorous holiday campaign
  6. Chanel celebrates centennial of N°5 with dreamlike film
  7. Tiffany & Co. leads luxury jewelers making strides toward ethical sourcing: Human Rights Watch
  8. Top 5 luxury jewelry holiday 2011 campaigns
  9. Soaring China demand boosted Tiffany’s third-quarter sales
  10. Chanel's Coco brings intensity to its scent and marketing
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