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Multichannel

Experiential currency drives digital and social landscape: Starwood exec

July 5, 2011

Le Meridien's photo collage feature

 

By Kayla Hutzler

Perfect paradiseNEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.

Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.

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  1. Luxury handbags 200pc less likely to end up in landfill: Fashionphile
  2. Free webinar Oct. 27: Finances of the luxury home buyer
  3. Introducing Luxury Women to Watch 2022
  4. How luxury brands can win Gen Z and millennial shoppers
  5. Gucci offers consumers stylish avatars in gaming collaboration
  6. Four Seasons Maui unveils lifestyle brand campaign
  7. Day’s wrap: Burberry, Paypal, Pinterest, LVMH, Saks and Baccarat
  8. Day’s wrap: Dior, Zegna, Condé Nast and Maserati
  9. Hugo Boss forges partnership with blogger Caro Daur
  10. IWC celebrates ambition with Lewis Hamilton
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