NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.
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","iv":"5eed05730f0811b9c184ac56377d16a5","s":"be76d2e0f99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