NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.
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","iv":"3857c7ae0681c3771334ad0f82e8baf1","s":"160716525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