NEW YORK — Starwood Hotels and Resorts employs a localized infrastructure for all digital and social media to provide a 360-degree customer experience, according to an executive at the Luxury Interactive conference last week.
Starwood creates separate personalities for each of its hotel locations and equips them with personal social media sites, Web site pages and tabs in mobile applications. Unique brand identities are extremely important and must be recognizable across all three platforms.
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","iv":"83953eecae4b5e2cc4901fcf6ace4e3e","s":"06b2c03dd859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