September 11, 2013
Today in luxury marketing:
Oscar de la Renta expands on Madison Avenue
Along with his spring collection, Oscar de la Renta has been busy putting the finishing touches on his newly expanded Manhattan store, according to WWD.
Jaguar to spend $2.4B in new sports car drive
British luxury automaker Jaguar unveiled a $2.4 billion investment in a new range of lightweight aluminum sports and cross-over cars aimed at the mass market, a plan it said would create 1,700 jobs in Britain, Reuters reports.
Daimler struggles to meet demand on premium market record
Daimler, the world’s third-largest maker of luxury vehicles, said it’s having trouble filling orders as all-time-high August sales put premium-car manufacturers on course for record full-year deliveries, per Bloomberg.
Reed Krakoff in $50M buyout
Fashion designer Reed Krakoff has led United States investors in a management buyout of his namesake business from former parent Coach in a $50 million deal, according to the Financial Times.