Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
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","iv":"b7aee234cfb0ffdd64554bee0a4142d4","s":"602c0c69ac26e938"}
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