Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
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","iv":"e3bb91c86f7f285058f367af7eca16e5","s":"5e91829300503dda"}
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