Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
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","iv":"4d4a7a05be3499909a0362bff020bd1b","s":"1cab53b377cf76b0"}
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