Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
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","iv":"63ae0f1c04c2cabc19cbd93c841aa257","s":"39695a905a5d1ed4"}
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