Advertising
May 13, 2013
By Tricia Carr
U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.
{"ct":"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","iv":"1f12bf85846e3921d65d15739977232c","s":"4716606d21b46009"}
Share your thoughts. Click here