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Dec. 18, 2025
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Oscar de la Renta’s brand extensions to hook millennials, promote brand longevity

May 13, 2013

 

By Tricia Carr

U.S. label Oscar de la Renta is offering products beyond fashion to transition to a lifestyle brand and create a bond with millennials.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. Louis Vuitton shares names of final Watch Prize contestants, jury members
  4. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  5. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  6. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  7. US luxury car market expected to double in next decade: BCG
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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Dior builds five-story statement flagship in Beijing
Louis Vuitton shares names of final Watch Prize contestants, jury members
Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam