Marketing
March 2, 2018
Barneys gets inspiration from Red Carpet Oscars style. Image credit: Barneys.
By Brielle Jaekel
Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind strategies.
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","iv":"77870c07d30afbecbe19a76b22f38e75","s":"3b11d7cfbb7b1164"}
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