Marketing
March 2, 2018
Barneys gets inspiration from Red Carpet Oscars style. Image credit: Barneys.
By Brielle Jaekel
Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind strategies.
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2v5vY\/XuR9tDTAm1rgIcNCI9i1vU0khMqXvg4EjBqdfaza9QIHbsV3SqLU0hfxDA8j\/nELr4eWssQ65zjSiiCWnIg2TGbHcnbdH2d97DwSg1Yf6VrhmyawhQane5LP6V3xTVVnLLPgtV0xJ0MNS3fm54MRSTzR0NXY1bXW\/4PUp+eBWKEOLTPaSFz+1NPZuUgEBxkLT9WquiQv3i2j7HIWI7KQFbC6sX4KwiRT8yDEW9IJIZCYuvCiq+A5wOigJ3Lm1hoHDCsZOJ5fziQj6DZ4ML8R4FSodLzuFdIOtvi1L6tXl3rnTq1UHyPz5DQux7hJ3iVBlCArSWVNUIpS0K5BWGsl76cCZUlh7pnh98x9kjg4vr1i1RUdVhnq10qiDnBYOMiWYs8LLLhcwyBpotrHvoUYZLtK1wvbtZrFvtFHGkqehoV8Vgoaa7KdqPgodvW389WXcCvwaqd97ucwcETNc49PUEdVYiowNEHtOOJPL4m4Nq\/ZiuwPcOb7RVo7V3pmU6ghoz3IVAPMiFAFg5F6y0so5PkNojtpwlu7i2qRz8qD2lhI95r6mDiuZ8qZJikOeji20uIswi8UUwpgOprFiQPQR1sZsopwK\/L0iITxkMZYDw4qlfCSn5lSn0kKLf9dB1uz4W9\/2TWBcSUG41VwP4cCdW+kNQrto0rPj7ILebN6NsARUnKg0W2bVe8Gd8W\/Xz6HwU5SE33IePz7UGMc8rFftqCeyKjkfbupJ8gwSJwQbS8RuQTI7xuXWkMBhlvZZOIai4xRZ1hrQz9MlIHBx7sSWzmH0cXB9uSIa0bg8l+j7u0S4X0Eo4tZGj6gKmVU5BCrQhzwdGLHigHvZ1CE5YQ0e0BJsoRlaMbBfrhPiTNhyzuXWEV+DvlOnUvqI907oVTSmA88rfd51E54VwqrLXZkDZi2XtbdQWaoZ+vwAKFckgpxsB6fryVxKcfjPsb89eN0BWKE\/oiF7nMTmMTU\/XdVvnG0Fq7GDn5JQKARgfFxTGSTyYrO6YGyl2ITfzalG\/6nRWYxF9c3eOELYXmcCL549w0H13HZuTwv77BH4rn9Ts5OvcKCJ0BN+okRbhmayCZmMgka3x83G+exgJKe+ZtEqwYKKBgefPt+sEfZynAqTRZqPu0jSTZc1ZDB2xvO6NSx1npb6OKOAbF4m23zWhmCsr7nk1lvTwyaj5iyiLf7Uz6SFQMuUjiCMqFsl+WQJ7JiLkkJF1oe37faDaImZdDi\/q7eO0K4NqXhRHrUfVKGtrt0amr+Ds+9ycNWtVOmSwWZMXlG0t7PT\/qxRxwcG653rIKT3t5qquJ+YxIGg8qHmPBdxRynZBs77eiiBIyphTqCX1nfogYvaWFMKCK\/8Hv6bfoAdoaNKJy1hKvMgg8UQVQLuOb3vv9\/QUaUcff\/WWjlEynOAeK\/WVeXPinr2tJXfOEKq4jEOgG3l7nVCy57xNG3D3BFS\/6PgbmM2iuLjQf662o67mPMhnmQ+orSB\/7Jmfi3sGfuxqbXdK2FM5rsVXcFFlhPcmiEgcDXzj2AbgvMJxt6\/jNgV0M1XuVP3nA6o8CxHI70yyGTtk66vhMGM5RACAgtTOqTB2hSIFf1gGq4UTni0GYhwUE7h07iftCqJOZukPtafW6vBM3gomvjD9CTr\/imOHPJDXmAx+r2tZn5XXTyZhGOQrW08BtJhSa6YlJ+31vJ+QKq+rfFW1y66qFmvcXv+in7ucSAwHcr3G13E1qv7awG47VqX65Mf5rR8e1oag+n7Z4RaVjKLteAPFHoL3h2hoINcKCJrVwNlbzyHK3dgz6adit9fKoWjiVAb4RRtAz7BHJTyIt1JECgKeMrESDC316oDVnIxQs4W1esnGkbHQ7a8lUiLr\/2SgQuNa3fMdkEUZenQ5mlH6o00yk4sDRp4b5p81L4SLeOR1FlWyySRgSFmFIMMvj2mWOL1q8BLKD\/zhvN5hV096RHsUD7qBScaXmKCJtjDseGA42cRNpFteKyyLJTzxGN3ZnMpbPL2y5H43xQVFYSEi9WP811sqnpvVBOmbeY3SYydGacxfaq+bUpkpKfJnEjkT4fJ4X7RvZl8xXdSR3RAsmfX\/P2f1DfgwNWV3Wi2SpX+NkCjt\/nm9T5bqLR7SHMNfZwE4DvlcnRjYpR2vaLcwlLxVlOQaed+RlHXS8bWpSwdn8+iRTz6+lEEyMK\/vjkkOHEPEnSRXJIc\/fLHykWwt6R\/MzOvQd9fWQAzsK+z8tD9aYBLY+ekKV3qbd2kip3xi70qG9iekuwbagNtN5IAc7qYrz3hP0jOCsoPzNm24xYyJvLpoWf\/8zkMGuE06Tmaos4tky4xe5ZY1Ci9+iVUgNW6bifoi0QTCmCYA6O2Zxv5IUCR\/VpAWpifiq14xaSHVus7i7XWYe+Q0Yn4koSMeO\/oNbzvMSdXiA6yaubgnWTA8jk88pBHlHrDb17HuLnpJLe\/UTq4\/QT9uJcQzxj9xUmQGBFyQfc2Bpo7zw8jEpA2CCS4JbOncaMr7XTeY0hDb3xxeGMwm9tOHsNwUgHZ7QtBX7KWRKK4pZ81kGVPAE2jl5I++D2BssxG\/b7Y5lcy3HVIPA5lqwL149q5kRXofBmP3kle56UIBjs4DJC4J1jGcKOsN9qn0+CP1nK+9FtEQDjkn7fJRuvm1bMFHW9A5mmxZDJ0inTtwJd5P1j0YPracDo5dQQAbGelkBn4oM\/5svzLj2NRH8FEOoQhBiovqPF2iujhcV3LaXea0Qd7eQeLYykVfpUb1S+2h2GQa28EuR6zaauzau6wZ0OFtSAuqEq+X2zxNhJF0rDyPGrpNij1EaOuNzQeqHOp57sSIvKpT95NKTSsBLAffMb8NOzDs+QfC4Nndckmn41hNV1LzBnf3OyPtlepOTvRFAgXM4gz0+vBB5\/4SC5\/X\/R3ORQTUyLQiF1nyXH9iIO7gSxjaie\/i2\/agrEz8Fm6olCXwhJa1OBD1Pn6P7jDpBcmBNZRwADkqt6x7MNctJOuYkEmq0DL2MT3yed8JyLYwAiA1ZUh3\/m1aIaTtooDd\/aTPqEEOhwHennupI7+MJ8jQvPe3FdGDHbM\/d5zWSjvgBcL3EBR\/y7FKZrLj5O1ovjh1QLQ3JUjteICSJngfWjzM551cENepVyj7bHHzY4\/ni3umwOEM6veNsd8EB9W+G+7TwuAms29CjgloBi9M2qg3v3iSVFemuOVyokFY2CitWz1vQ2e\/hEiVcN4FPonqJ4ZSLbxDK5CEth3qYzktwGAPUSZ2oPlFAeVmsOViY4tzcoACR8y7vAiu4NNIMjXH84zrP3u\/eujuAQ40JU5rFMi463SepCGrn7fUORV2Zfir+1FDRJ\/id0\/4m3oyP+TzuDxbMwEG37kqULX3XjFLgSI6GwBej7uI7RlLmqZoXjO2JymStsQhcWrJpriR3EabAxvyUhqMsPKrbPYCMoJYt13Tchtg\/li+eCBORAF1kJJsgyqmqQhW22cr+rFEkrSDQg9kGBNcICQEQ7wrpmsdY3bC9KIfI5j1jiuEXXKHgDlxW+m2UfVCGqQyxRdZcOGiIYmfbggGfElzXSUkZzugCHItBT3ey9KC8NwhAbDjkD4+6zWyzqSgl3zjD1c8bKTilXnHtzKCXcDSERxX1jM0fi88hjb6xbHGJqJiqfk0FL\/cjWJUJraasGSGmmZNx2JRBWaRgHldMktNhpzSlFJaV4rWn8ulzYL4qFL9DHsYoN3ToNRdbCpLoNTFz\/9aRL7l9J8b43tGX2YHF2rllOFPQR2WoZXFbseEvR\/KrjibX2BX7YOMwUzbhFur30\/8me86EhWERQkWM1h\/5tKp\/htOiHedTBuOyCb65inLDwBdvdB5TnClZBn1X+p5ZPXX4xiSZZH0eOYd8Bv+\/S6Eylum0bEcgNY\/IM0jeKraARKhlk+AeerUhDlNOZfhBOkwJsvO0Z4nGeWLBoVFx6vH5PHA3owdmIsxjMIxwAsLrwDGgD0KeeLEk4KISUlHeHJGe3ipog2GmvEMPVGDy\/A+Fll0MV9BwG7qbcR7rSR+v9rYF1CXj0cr6kn91PfipOllyp\/SzhAnx5MT1kq5GQaaavNvy7r7pbFa0g753RAibCCyjiMySEFY9wPF5yMOX1esHe0HA8BqDRpGnEN9IHzFR8T5DD06bDb01aJaYgBJUQNhch\/hrvjS1EwWQttmgXcPd+0Nv0KoZyv4z56tJYHe\/+7wGUzNVbG7LTVpUtA6p9lMmKwJpkyVHs8uPVGNm09Rs+ftRdYqluHAdy48jc0gPPEy8qa1sViRKdklPp9yjntw6KjlHcfmiy0MCw7i7bYo5\/872aU5civiV8goStZtn2TIbIGFsTdFVDL9eltUPb2kHTlqZ\/P6h9pO6eF+JVmuk8GOH8umMG\/AptW\/VXIGIC\/Q+1dHKMmkgc6HvDzEYcLhzMZBAch\/L0cDLwm2G9Rmm6+W\/dXARkvoA83\/g0\/4T8cRdPFiNCJ8ZWVG\/to1BeyH34sLjfQbWOfkxnyoxEHJK5W6MrIW8B5SVZEgOKbRobXyfzWFIVVYG6H6N1kJhurSGLNSRtPIsGVBrNWRV6Kz88Mg8\/m4eDzxvxaLddMDgjzVWJlXG7Uk0claqP1IXhfQc1wimmhdKoPJEbSXANMowWlbNRCKrDxxCGjxrgu022xwzvwWQJ8JMTZBlKGw9jivFGw0Ok\/Kv8MqABo62IjFoldwYIiJt2kudLTRIPkxYcHuApKA4rpdtrhd2S+Z7408QPRuE+bvMoOhPopi6\/wUvETut8IZ1cgz34Sn2QGBv8uoPeD0v8tFi8C0N1tHbnJorIes0uzwCo8BvJgT8NNyDs835JvWaLd1Nrfl34laUpeJCCiDwHE+0+p4tRQ6pxiABgvxtdKlz7ZZ01w3sHF1wLnhl0xfGwMp8\/zCcBDHykbjGq\/HO0FHxsGxrVIqd\/8OcomRrRMh5B3H3CgScUg98ipBQGu5wTxGLx4=","iv":"9aa3cf117f75eb285f990d3b915600bc","s":"736265f1365ed1c1"}
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