Marketing
March 2, 2018
Barneys gets inspiration from Red Carpet Oscars style. Image credit: Barneys.
By Brielle Jaekel
Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind strategies.
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","iv":"3dcee16753563638c5f2f295274f559f","s":"71106939dcd2d4cb"}
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