Marketing
March 2, 2018
Barneys gets inspiration from Red Carpet Oscars style. Image credit: Barneys.
By Brielle Jaekel
Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind strategies.
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","iv":"42d973079f39c6eab4a7e3b5bb44b467","s":"9f33e7a672dcbe27"}
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