Marketing
March 2, 2018
Barneys gets inspiration from Red Carpet Oscars style. Image credit: Barneys.
By Brielle Jaekel
Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind strategies.
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","iv":"a5d8a3a70eaa405bd02476c74cab4a91","s":"f79a5ca5b9d07859"}
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