Marketing
March 2, 2018
Barneys gets inspiration from Red Carpet Oscars style. Image credit: Barneys.
By Brielle Jaekel
Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind strategies.
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\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