Marketing
March 2, 2018
Barneys gets inspiration from Red Carpet Oscars style. Image credit: Barneys.
By Brielle Jaekel
Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind strategies.
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