Marketing
March 2, 2018
Barneys gets inspiration from Red Carpet Oscars style. Image credit: Barneys.
By Brielle Jaekel
Swarovski, Barneys New York and Piper-Heidsieck are among the many luxury brands leveraging the prestige that comes with the Academy Awards, with each hoping to stand out through one-of-a-kind strategies.
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