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Out of home

Out-of-home ads add luster to ultra-luxury automaker image

July 20, 2012

 

By Tricia Carr

Many ultra-luxury automakers rely on consumer-attended events and displays to raise awareness for new model lines. However, out-of-home ad placements can also reach an affluent audience without diluting a brand image and for a longer period of time.

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  1. Fairmont Hotels launches ‘Wellness Without Walls’ with footballer Kylian Mbappé
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  3. Balmain embraces mini-me trend for children's wear-exclusive at Harrods
  4. Ferrari presents interactive mosaics to explore FF model
  5. Fendi announces inaugural Design Prize winner
  6. Balenciaga deploys new art series
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  9. World Diamond Day celebrated in 50+ countries
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