• Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Out of home

Out-of-home ads add luster to ultra-luxury automaker image

July 20, 2012

 

Many ultra-luxury automakers rely on consumer-attended events and displays to raise awareness for new model lines. However, out-of-home ad placements can also reach an affluent audience without diluting a brand image and for a longer period of time.

To read the entire article, please subscribe or sign in