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Strategy

Out-of-home advertising – Luxury Memo special report

October 9, 2017

Behind-the-scenes to prepare for the Gucci Bloom Art Wall. Image credit: Gucci and Coty

 

By Brielle Jaekel

The traditional meaning of out-of-home advertising has significantly evolved, with luxury brands now creating unique high-end real-world experiences that draw in affluent consumers.

To read the entire article, please subscribe or
 
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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Lancôme seeds longevity-focused skincare with 20th Century Studios
  8. IWC supports global marathon to prompt thoughtful water consumption
  9. Subscribe now: $12 for 12 weeks
  10. Luxury Daily releases new 40-page State of Luxury 2018 report polling industry insiders
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