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Strategy

Out-of-home advertising – Luxury Memo special report

October 9, 2017

Behind-the-scenes to prepare for the Gucci Bloom Art Wall. Image credit: Gucci and Coty

 

By Brielle Jaekel

The traditional meaning of out-of-home advertising has significantly evolved, with luxury brands now creating unique high-end real-world experiences that draw in affluent consumers.

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  1. Dior traces fashion heritage at SCAD FASH Museum
  2. Vacheron Constantin unveils four Louvre-inspired Métiers d'Art timepieces
  3. Luxury Unfiltered: Luxury's listening problem is worse than the industry thinks
  4. Burberry crowns student winner of Reimagining Materials competition
  5. Prada taps ‘Re-Nylon’ profits to resource environmental education
  6. Delvaux follows city rhythm in ‘A Brilliant Idea’
  7. Aman unveils plans for first ranch retreat in Texas Hill Country
  8. Proceeds from new Prada collection to fund artisan training in India
  9. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  10. Blancpain opens submissions for 2026 Imaginist Literary Prize
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