Mobile
September 25, 2012
By Lauren Johnson
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
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","iv":"b59d8dabf1484729b16edae0ab23e480","s":"5b7e410527705b9b"}
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