Mobile
September 25, 2012
By Lauren Johnson
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
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","iv":"1726605de7f5b30dfc753b1eea38a825","s":"dc925837c4d4abc2"}
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