Mobile
September 25, 2012
By Lauren Johnson
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
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","iv":"1694415ad450b3c0c2fa5fdd910636b0","s":"4094869bda856ae2"}
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