Mobile
September 25, 2012
By Lauren Johnson
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
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","iv":"885576f500db24e43dcad1942ae3424c","s":"79406025a2071072"}
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