Mobile
September 25, 2012
By Lauren Johnson
Equipping out-of-home collateral with mobile can be a great way for marketers to marry online and real-world experiences. However, the combination can be tricky to pull off with mediums including mobile bar codes and SMS.
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\/FwAgpU9zvZp9oqMwqQlMCAR7BQC72cx7KFv3liLVi1tPfUnnAzFhuvduwFoqwqiHnnrqVEAS2bQR9ynEjJFbBVHdFVp2XWjMw2mKAkaTmAzCsoGgmeqx\/JU6sHrk7TECrCVl0Nq6wxK3K9nSNmanXhmVIQ\/+qUcRFGfAM2ai4jDtZD\/GHyqV2qz5lxOx9rt07r2tpfbxS+ts7Ze533S64MpgZvmlSzM4xkhets1mC0\/b0LRdS+EqmmQZIp02mFz6RhpuZBcivmP25kAVIIeMUg9EonxAGxQnAq41CApDaY+vV+5CQ4NWSO+WgFWP\/aOuEyDEghYXe1kn21MP9d+xRpbnw9QJkjzMPVeoMgw4kRoLwW21L745rWgBGSbX5aIB7UFcSgy557lPmp2\/\/tpnMj6anZ20lCksKKR9Rj2Tt\/a5hdDW0r3KkZKcAmdaApe8ASZHSuVuLzDQWOrVzBrweVX7uZyJkSBr7ofRgAIXmvRTk4GWdK0PUBONNrioI7gZ4SmN1NqL6NyvcevHlYf2euHlVa2Cw1nuziTvg1YkKunjqg\/s+2wYDY8Ev32gYe62LxWaYWIe2uZdc7Dhxnyy9wyWnfGZBOaHCxXvqJLkzEaTgaxqz32MoLcLds\/kOMo4G3Cd1dIBDFsoN0DUyVBXbkuGHr4pM6yAtOSHiF8FKe16hQvIqMIyQf3nu6u2ZwmcceGfmJhYdenV1wCogZxvWPeLYMPH5+TdNy+Bvtn+1jjQohn5+tuBEFuFt1xo0uqqqrG0PogbI1hFGDSiLbJvp1M8quJ00G\/j84Nl7StBMFhEcek1lLxUeXxOI7I5OBtbEDRlLs0vs4P9hcBz1tU5TFrZYnr\/1ccMtRR\/f7jeHfsCXtt3XPezTiIDEd7RAmV0vPST+Hu0y6OZM3Gr4irYa9iYAKpDwLuKCyieQHJSE\/rUCU0LTpEtBVheLXop7DI3Pj9o7nRFxso4wH9CWwKgsmZyLiKCpnR5ECybNt4QxogQW4Bz\/9sABtrZ2fIkid6WS6ltNNAHjz0X8FbxERDqLnsvb+mV8pI1aA0kUa3hrch2CbAXYBmcdzo4EQ4lrkajQUtLQjmyrl4DWVkZhPXaDqQyqmLkTmejWqqa8p39Tun6vRHxV\/yzOiOVz22yBL16Ih5J4ljbquhjA3YvibMqIu45hzh2dbFsHYUL77\/4m3GGJNeKSXI\/Go+JIX36mBcTc8SaOYDBQRqTiblfjW6zC3OrdAmltZW1RVVIlRShZFodftTfCTJaJTKOdMLIOINICjT1EjPaJZsvo8CQfQoKEa5va8NRe0YgAuS0KYJMJzupIBnK7OPK+oK3jV7+xeXZ8bWjjY5Df8WooLAUoUhV4mzlqHMiAiedLKNWoawhj+Tv2hzY4HLe0Ew0KtqzTZYadNagG\/ZpbfJEQ9QYAyYF7PmsEuq3c24\/ChONcM1GUCmkW3+LcnwlnXuwAk9\/L9j4u8oAx9iKrXtcKMFF\/HU7pqven42Cphm8gQPRvVxrdritjZwDhyb+Vi6CmG1QW+SrOk+AxcArr9GiTTRNwIvu0+DD7Tq0luYAktTvSCATQ5fwvaZU39q9vWzdHEUGRPq\/2R1+zR16LW4zm\/HjaMYICoZvbEYCgQjnsy5xZ75PusOxh348ZzNyupMnJRGgzIYLY5vopvxjQUMvasoyXol4j0Dbim7eL+X6c\/5hEoPwkYYjfiwKcoiqaO+rg9WsZRBOjkuzyEwx0izYCO8gDrA892aFh3jjrGyzKa+nbY\/xVKhYlbm41baFb+HvW7EI4PMkWwVCKjUGrfcUGbDdS7Bvt92Mxv1syQyCyHf2X9QUmUQIF8sJjK2mmm4wQu\/Qfmas2GuVkDLsqPxm7B0TfBGUxzeDAfoqAmqfyUYXL8bYh4UOPcfR8iactpDPHSSBxdlLTbglvfpPzYvb50IQmEHBedryaKBejNcQ8mEOiHNuKYleRIrftE9QWRRiAAVoCO+rB6LYmbmau8QMXOf6J+XeFZTaX8Em1Yu3ieOwMyZBZNy4XLxyos6\/C8lB9O1ryNRj\/fKYK\/MIHONdpWZADXtnJlzwO7iUjL7n4tHuuudXone1NLPAt6QPDV4DHkSp5qzd09q8KN4ZrWEmuK5jHmN86HGcmkYKIIl2omyrtmcTreavTfICRYUt5Rkvojl9i0Sf+ukPLqqsa7CsAumqp\/sA5W8rvISskJTqaUYKtUbuAlr2DBxCk7RyM9gST7jaW6TclUnm9Ha9FDk0bbfVvZL9itJ4rwMkI13kWixoVZjVKM8h1l4McV64u4t2notBVTPDEMuVBgRLJWP+6wA5BPgBxAUQh3cyp5LwG4PIoJeznSNPq3p0eDg\/VlX7lN8EZsZ1tAjLfPwUqyF8h6+W6rarIyYplW3qItn4tIg+2hM\/zehQW05fc6zHrbPMC1FDsb3irhA0ylZYgiOvEG30QqyTe+M9i383Ya1sE6wEBvge07pob9THzpwakGO\/qrBCmQ4eH7w6rkMs+lGnkAKtMF7x4PsGnoCu8sePtifs1MsCrWqQD1x41FjA40nYHY+ANAZ8BJl7qd8QkEdLVHzmLA3FwSFU5UqIXjTclWhEtNuxkj9v8xkufykgSCB1or8En1HdC2QigWqpidRgAsoIhIjAk0gYvIrNftA\/xRVioiL1ybmrqEucUpk6iWhS4jGzCwcFjJDgLPIlhBFhaw6oDZ9cv05IPkjriyTDs6cWngtAGfW+CPtyEfpky1HpOwKJ4IKRIa1Y2e3DTsr29j7SGYMqI1VgfoXhmtTX68a+Q3XTenGwBNCbYdg+Y\/ahpPIsQWTvG5FEfub\/J3HoG\/WcHxHo3J7I9BwvzkR1MHfvawWhBSsnx3+vb+3gpUsgRXgodUiHSVEk9MS8peRbO2jQt4vhKpaGI0cJybSHvtfg35mGf7zMYoxHfJTusDxaN0B2S3eaF8+D+iRT4AwZQZ+gFr0jYLtbZdLSb7SHTuHWUUrbG6QrJ7HZAHgNfHiHl5girp\/kVY7BOUjRrMnhRF0gZXFIeViYq8v1OzMs0XHlLYiQcw3QC54bHJjAQyW0jZrPdgEq9qtaTM2S6IDLd3vb4KjeaplMIkh3fGVaK+i5A9+Kd++tM8XosbGAAdhcQvZhB8Yykv7cJYiYmVLTVvgDypCwMv1elzH1pXKQ\/wgBkthWDYzrHL3xESrw9Yh1oiGSrNk\/g3gES5qbEEenCwSwO5FmzrlJ9LqiGzGABxTVO65sXvaCA8mEc1b0dCZh3t09xPYvq31DbIpjxCiEc7vlBkF2jbKwqR\/ZvcLISTuElr\/LiaGXWUgpBydeOeSG9YTEHqdjPj+V30lA3KjqFxeTBc0GATMs5I9CopM3ljP8gWxV1TjKxYhTMgOTNCCFV6\/w9abah6c6yizznFEbq60nAsyX4muUWxEeLN7wzivDvsXlnxNHkL6DgUbN4A\/xvIASx6yNNlc78QkYnrs1Upbe5O6N4Y0tB0+1+dMUgpsaWfJ1Ptzfq5EKcKSrUQ7aClzHJpYM2Z19Yb+fewbn0FW8dyUFfw1h6LkxsaLNwdkrj3kjyhg+1hynEjzd1RAwr5fIKs4cjqycZbA+zd\/pIV8q8CmwJnKXSsVu9EfmQG42Cq8Wyuit2KcpXcJLFR1wrom\/Fb0Q5IGDr41sSP4AiDWkR0Ch1lLiOzV7QMeksdEGtVS6Rds+mmMJ4nwQ8jMCQ6UUkew2ptDReG4l5Egg2oAu2Gvhq1hM76BQJNkYDQz4\/YJIomADlOJwnzYXLaWh7Mr8MjLrn1rFb7hWcksKjTDjOtcp5SLGDbyl0\/xfFO3Rq2Zit04gXBPXnZ9x8WT\/1RmJZjrKBBYN8Epr3cpOF08CU\/FyTGUqWkpP8AOLeZ2tS4Hzsmn0cujhWnRHo5w7q3bwSLYqPTd4JEIs8HM+3wM4uCH3r61b99Lx8ynRoO+AUPQ4b4c1I4KJVaJm9AdRPbyGbM0WCf8tiU3L\/gDpTC2SKvfsqVAXjemtanXRO3lQfTxCiTKZKkhCNJL+SlkaRh8l+PHfoO7RdLcoZGwPa11WWOtTnU0fEN7Q+D0ukQFTFPYtLh3Pu45tuye6t+JFezjY6pSqXi\/yE1x3rXbtVhZAzhNj1ijZ7ToTe1bzke87xKF8AYXHDeKBNUzSlLOH6sVJIvUHbtscJ+TcRxbhbQWt0w\/kvEqzndyu91ceiRmDFBqqembWw6CmUB+sKT3CJnl3AOJEgKhZfCcaL2iW4HnZ6Rkh3Ek3lONzNQT+jF5L+FhcDF4j2CuZOn5Bd0Rxhp0VsZHdjXjPL6zacVHqdjyO6\/Pnp9op2ugvTuyVK0eeitspxS9SPMwqPjxJfp8yZdMIMCEllxkc6Omr1LRJavsVfOdXg0G1HdZo49QgOdjPJnk5PpWqeAPqrPXvujZOggmazmu1hLMc4vbIbTSOxmBXKmrqU+Dp42YWwi0kPRJhnqL3dWEf9OGceiDOUDHC5t563+fCf76DSH2+SrYv03Fq\/cRvYDzzDTqr2iqqCTb5KgOJFTDrLsWyYnd+s8TArOmUfimr8+5ksKZ80xUsXQhHXJDJwftVHj0+ul87upMtw4ornIsjz1p8vu33SUxfxasF4XnAEIOm\/DLw66AkkO7011MOrqvXiuXQxMMefIj\/IFNy9e14mT1SLCi4kbbobNUHmF8RZLc\/VGQCT5y72KIgajl4wDxh3wydL89X\/EM4FWpjwIYOOlEuZoe0YegLNh7u0jTI2VtN3SIQ\/r04H0MPLKuVfYobLClu6gDcarggy8D1VJ\/CRqStH2dyIc1QwSYWgOvyEU5G5ER2WnuxUYaRhi4jJss\/YEvVimzuY2fObdvieuFO+2GlFM3YRE38tIVLLL\/sDA5i1Tn6CVr\/RaMTV0O3DnK0b\/2R\/gNs\/rmvuEeT46EzfjdBf27etsUPuBvcBRWwtA+R4sDJqLOGHrKkFkYYHnIefdcl+S8CPgmZiRQo7fk+aKnVGE94tflpjJ2HNFdw0upXuIKUtNLGsRwbGgcOcKsdvX7PZ6P87Q7qBzSesazJTp9WEgLsANW675I7M+nQ1cItTrlDvN8bvA66G+pDjT2\/FHBi8NMuKvb2329Nl21jnXugRWrgxplVCg0CFk0jSqKp0w93qsBzJgSTdyY0EIVPSge8uZMcDtvlWhZY+Bb45U9TvlT9x73co8X9zp+oM6T9Qu3\/s+yfRdSeeNYAxXP3xnXZ9v6x86pxTP08K2b6NbgJGXp\/usdYzCCPBwCfvOF07uMks4psQeqNBbQRc8HAkpSIFpK9NZYJw4YGzSifLeBHPDCYL+pIFxw1P1BaQeJ0RkNgySYP9YgloBajUpE","iv":"3f4c6da3fb2896c0daccd17884322c14","s":"d3019fe45fcc7d7e"}
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