Luxury Daily, February 26, 2013 – Hermès boosts spring sporting campaign via interactive microsite
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Richemont watch win is not the end of the luxury counterfeit battle
Richemont’s recent legal battle with counterfeit watchmakers will not be the end of legal confrontations between counterfeiters and luxury brands, experts say.
Richemont, Mercedes, Audi and fiscal cliff – News briefs
Today in luxury marketing – Richemont brands win counterfeit judgment; Daimler rises on report China wealth fund may buy stake; Audi takes on Google with permit to test self-driving car in Nevada; How the new higher tax rates will affect luxury housing.
39pc increase in luxury watch searches prompts optimism for Chinese luxury market: report
China-based searches for high-end watch brands increased 39.3 percent during the first half of 2012 compared to the year-ago period, proving that interest in luxury remains strong, according to a new report by Digital Luxury Group.
DeLeón celebrates end of the world with new premium spirit
Premium tequila brand DeLeón is building excitement for its new Leóna tequila with an end-of-the-world multichannel campaign to lure users to try the new spirit.
Luxury Daily, November 21, 2012 – PPR boosts social presence via new Facebook, Twitter accounts
Luxury Daily, November 15, 2012 – Windows 8 envelops Vanity Fair, Architectural Digest to reach affluent subscribers
Luxury Daily, August 9, 2012 – Mcommerce is No. 1 differentiating social experience: study
Strut taps print, digital media for product push
High-end technology accessories company Strut is leaning towards print and digital marketing efforts to push its new line of iPad cases that double as charging ports.
Travel + Leisure hooks readers, advertisers with World’s Best Awards
American Express Publishing’s Travel + Leisure released its annual World’s Best Awards comprising editorial on the most sought-after travel destinations combined with ads from marketers including Louis Vuitton, Waldorf Astoria and Lexus.