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Multichannel

Strut taps print, digital media for product push

August 7, 2012

 

High-end technology accessories company Strut is leaning towards print and digital marketing efforts to push its new line of iPad cases that double as charging ports.

The brand is placing ads in luxury-focused magazines such as Robb Report for its marketing, coupled with digital ads and social media efforts for its LaunchPort product. The cases make charging iPads and iPhones easier through fewer cumbersome wires, per the brand.

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