Published: May 2, 2014
NEW YORK – Brands and retailers should use mobile to guide the consumer journey instead of viewing revenue as the central metric, according to a top analyst from Forrester Research May 1 at the Mcommerce Summit: State of Mobile Commerce 2014.
Published: May 2, 2014
Audi of America is gathering fan tales of adversity and resilience for a live-stream event May 7 in Santa Monica, CA, directed by creative figures such as artists, designers and musicians.
Published: May 2, 2014
Italian fashion label Salvatore Ferragamo is increasing exposure for its Signorina Eleganza women’s fragrance by featuring the input of four fashion influencers on a dedicated Tumblr account.
Published: May 2, 2014
Spanish leather goods brand Loewe released an X-ray video of one of its handbags to highlight the “bones” of the construction.
Published: May 2, 2014
Trump International Hotel Las Vegas is embracing the right to spoil pets with an enhanced dog environment through the month of May.
Published: May 2, 2014
LVMH-owned Champagne maker Moët & Chandon is spurring a conversation on social media with its $13,500 drink cart selling exclusively at British department store Selfridges.
Published: May 2, 2014
Omega, Dorchester and Chanel were among the marketers that vied for attention in Condé Nast Traveler’s 18th annual “Hot List.”
Published: May 2, 2014
Today in luxury marketing – Christopher Bailey begins new joint role at Burberry; Dressing the man of means; The booming market for selling your luxury timepiece online; You gotta own luxury to feel it.
Published: May 1, 2014
Designers Domenico Dolce and Stefano Gabbana have been found guilty of tax evasion by an Italian appeals court and sentenced to 18 months in jail.
Published: May 1, 2014