Bang & Olufsen targets US consumers with sensory retail concept
Danish audio and video company Bang & Olufsen is expanding its retail footprint in the United States with a new concept store on New York’s Madison Avenue.
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Canali taps Mr Porter editor for styling session to build online presence
Italian menswear label Canali enlisted Mr Porter style director Dan May for a fashion feature that instructed men how to wear one of the brand’s jackets.
Douglas Elliman invigorates West Coast offices with first major project
Real estate brokerage Douglas Elliman is handling the marketing and sales during phase one of a $1 billion mixed-use project that aims to rejuvenate downtown Los Angeles.
Luxury marketers promote philanthropy efforts in Vanity Fair’s May issue
Gucci and Estée Lauder were among the marketers to promote charity initiatives in the May edition of Condé Nast-owned Vanity Fair.
Mulberry, Cavalli, London real estate and Tesla – News briefs
Today in luxury marketing – Mulberry aims for “affordable luxury” after failed move upmarket; “Leopard King” Cavalli nears $621 million sale to Permira; London: first port of call for luxury real estate – Christie’s; Mercedes head: Tesla has no network, limited potential.
Pay per call and mobile search are the future of mobile commerce
Mobile commerce is rapidly taking share from desktop-based ecommerce. As a result, mobile search will eclipse desktop search, with profound implications for mobile marketers by this time next year.
Tod’s diverges from conservative aesthetic for iconic shoe campaign
Italian leather goods brand Tod’s is highlighting its Gommino loafer with an advertising campaign that spans print and digital.
Dior weaves codes and trends together in digital nail polish promotion
French fashion house Christian Dior is emulating the motions made while using mobile devices to promote its Dior Vernis nail lacquers.
Ssense provides link between shopping and music for brands
Online retailer Ssense has teamed up with London’s System magazine on an ongoing music video series that will stream on its Web site along with related content.
92pc of affluent consumers made online purchase in Q4 of 2013: report
Affluent consumers were 73 percent more likely than non-affluent consumers to make a purchase on luxury brand retail Web sites during the fourth quarter of 2013, according to a new index by Martini Media.