La Martina heightens pursuit of counterfeits
La Martina, official supplier of the Federation of International Polo, has ramped up efforts to combat digital counterfeit sources.
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Baume & Mercier reinforces joyful side in Peter Lindbergh campaign
Switzerland’s Baume & Mercier is promoting an identity as a watchmaker that celebrates life moments with a new advertising campaign.
Indagare enhances one-off travel via curated editorial content
High-end travel agency Indagare is unveiling a new Web site, now in its beta soft launch, to better serve its members looking to plan, customize and book trips to worldwide destinations.
Tesla, Michael Kors, Luxury Society and Monaco – News briefs
Today in luxury marketing – Shut up and deal; Michael Kors signs Luxottica license; Digital Luxury Group acquires social networker Luxury Society; The concierges’ guide to Monaco.
Mobile display ads: Early data shows that double opt-in does not improve quality
Early data shows that double opt-in has only a modest impact on accidental clicks.
Luxury Daily, April 15, 2014 – Fabergé hosts Harrods takeover to share heritage
Fabergé hosts Harrods takeover to share heritage
Russian jeweler Fabergé is raising awareness of its heritage with an Easter-themed takeover of British department store Harrods.
Luxury automakers boot up new gadgets for NY auto show
Luxury automakers are hewing to models with greater fuel efficiency and innovative technologies April 18-27 at the 2014 New York Auto Show.
Longchamp celebrates handbag anniversary with expanded customization
French handbag label Longchamp is commemorating the twentieth anniversary of its iconic Le Pliage handbag by opening up its bag customization options.
Pucci encourages scarf selfies with camera app
Italian fashion house Emilio Pucci has adapted the selfie trend for its audience with a new iOS app that allows consumers to overlay one of its scarves over a photo.