Today in luxury marketing – Givenchy opened boutique at Wynn Las Vegas, plans to open more US stores in 2014; Jewelers in India betting on festival rush to boost sales; Mercedes workers stage rally to protest at dealership review; Lexus weighs the best way to add 7-seat crossover.
NEW YORK – When negotiating for branded entertainment, product placement or viral campaigns, it is important for a luxury brand’s legal counsel to manage marketers’ expectations while balancing the risk, a panel of in-house lawyers suggested April 24 at the Cardozo School of Law’s Semi-Annual Fashion Law Symposium.
A new report from Realtor.com explores the motivations and interests of consumers on the market for a luxury home.
LOST PINES, TX – Brands should be early adopters of new technology to become influencers rather than procrastinators waiting in the wings, according to panelists April 24 at the iProspect Client Summit.
NEW YORK – With consumers spending 65 percent of their social time on mobile devices, it is becoming more important to understand, from a legal standpoint, how and why fashion brands integrate mobile, according to a panel discussion April 24 at the Cardozo School of Law’s Semi-Annual Fashion Law Symposium.
As Mother’s Day approaches on May 11, luxury hotels are appealing to the family sentiments of sons, daughters, siblings, spouses and relatives of all stripes.
Twitter’s new Web site cards will likely help luxury brands boost click-through rates and steer viable consumers to useful content.
The outlook for mobile commerce has never looked brighter as retailers and merchants of all hues embrace mobile as a key medium that not only drives sales on devices but also to bricks-and-mortar stores where the bulk of retail still occurs.
Today in luxury marketing – Kering reorganizes luxury unit amid confidence for Gucci, Puma; Three lessons of luxury branding from Italian wines; Oscar de la Renta’s big night; Inside London’s super suites.
