IPad may woo luxury brands to finally enter mobile full-throttle
Luxury brands have not been too quick to adopt mobile marketing practices. But that may change with the iPad, which has the potential to woo luxury marketers into the mobile space.
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Jimmy Choo taps mobile to make print ad more interactive
Jimmy Choo has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
Rolex taps mobile to make print ad more interactive
Rolex has mobilized its print ad in the April issue of W Magazine, letting consumers get information and deals from the brand, as well as enter for a chance to win $1,000.
Mercedes-Benz targets AutoTrader shoppers with mobile ad campaign
Luxury automaker Mercedes-Benz is sponsoring automotive marketplace AutoTrader.com’s new mobile Web site to influence affluent consumers’ purchase decisions.
Rogers & Hollands Jewelers mobile program drives repeat business
Rogers & Hollands Jewelers has tracked $18,000 in business directly back to its mobile club efforts, in just four months.
Mercedes-Benz Financial tops $2.5M in mobile payments
Mercedes-Benz Financial has received approximately $2.5 million in payments from customers via their mobile devices since launching its iPhone application last October.
Vogue Stylist iPhone app matches user wardrobe with advertiser products
Fashion magazine Vogue has created an iPhone application that pairs products from advertisers such as Valentino and Gucci with style items from consumers’ own personal collections.
Gilt Groupe iPad app comprises 3 percent of sales in first 2 days
Luxury retailer Gilt Groupe is encouraging downloads of its new commerce-enabled iPad application by giving a $10 credit to the first 10,000 consumers who register for membership through it.
Lexus signs on as first sponsor of new shopping app
After the Cars.com iPhone application saw more than 200,000 downloads in its first month, Lexus signed on to sponsor the new offering.
Mobile is a wrap for Diane von Furstenberg
Fashion designer Diane von Furstenberg has entered the mobile arena with an iPhone application that promises a transactional and rich-media experience similar to its wired Web presence.