Today in luxury marketings – Mulberry shares tumble 28.5pc after warning; Another exit for the Cavallis; Watchmakers face dearth of craftsmen as luxury market booms; BMW offers $458,000 M6 luxury sedan in China.
I believe we are in the midst of a ten-year disruption cycle which started with the launch of the iPhone in 2007.
Overall during the 2013 holiday season, mobile sales represented 16.6 percent of all online sales, up more than 46 percent from the comparable quarter in the prior year. Not surprisingly, the affluent are playing a big role in the overall digital shopping trend.
British apparel brand Burberry is introducing its new women’s fragrance Brit Rhythm by rehashing the ongoing campaign efforts for the men’s version through a joint social video.
Italian fashion house Prada brought its spring 2014 print advertising campaign to life with a social video that shows the models reacting to fictional settings.
London department store Harrods is hosting a pop-up shop event featuring men’s shoemaker Louis Leeman Paris to appeal to fashion-forward male consumers.
Thirteen above $10 million luxury properties were sold in Aspen in 2013, a 24 percent drop from the year-ago period, according to the Estin Report.
Audi of America is extending its Super Bowl legacy through slapstick, while British automaker Jaguar is entering new territory with a facetious spot.
French jeweler Van Cleef & Arpels is playing off Valentine’s Day with a rosy-hued mobile advertisement that leads to the brand’s selection of bridal rings.
