British apparel brand Burberry is introducing its new women’s fragrance Brit Rhythm by rehashing the ongoing campaign efforts for the men’s version through a joint social video.
Italian fashion house Prada brought its spring 2014 print advertising campaign to life with a social video that shows the models reacting to fictional settings.
London department store Harrods is hosting a pop-up shop event featuring men’s shoemaker Louis Leeman Paris to appeal to fashion-forward male consumers.
Thirteen luxury properties were sold in Aspen in 2013, a 24 percent drop from the year-ago period, according to the Estin Report, an affiliate of Southeby's International Realty.
French jeweler Van Cleef & Arpels is playing off Valentine’s Day with a rosy-hued mobile advertisement that leads to the brand’s selection of bridal rings.
New York department store Bergdorf Goodman touted a wide collection of beauty care products with its “Beauty Reimagined 2014” catalog that targets consumers whose skin and hair have been affected by the harsh winter weather.
Today in luxury marketing - Marc Jacobs is opening a Fashion Week pop-up that accepts tweets as payment; The truth on Jennifer Lawrence for Dior; Raymond Weil dies at 87; Moncler opens first South American store in São Paulo.
Apple is doing more than partnering with other brands to solidify its position as a luxury brand itself. Its hiring of Burberry CEO Angela Ahrendts is widely seen as indicative of Apple’s interest in luxury marketing.
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