Google +, Google Ads offer laser-targeted luxury advertising options
With Google+ rumored as the next Facebook, luxury brands should keep an eye out to make sure they are ahead of the curve on the new social network.
Search Results for:
Digby’s Dave Sikora on why retailers must embrace mcommerce – and fast
Mobile commerce is easily outpacing other retail channels as the fastest-growing and with only one way to go: up.
Luxury store design critical to increase repeat shoppers
Since buying a luxury product is often an experiential process for consumers, in-store design is increasingly important for luxury brands and can help drive repeat customers.
QR code placement can make or break a marketing campaign
QR codes are becoming increasingly present in mainstream advertising, allowing luxury brands an opportunity to enhance their traditional advertising strategies.
Tiffany & Co., Prada and Max Azria – News briefs
Today in luxury marketing – Tiffany sparkles as global demand lifts profit 33pc; Next Met Costume Institute exhibit: Miuccia Prada and Elsa Schiaparelli?
Tips for business-to-business mobile marketing
Business-to-business marketers should be thinking about mobile apps as customer relationship marketing tools that literally follow the customer throughout their day.
Luxury Daily, August 26, 2011 – Luxury cosmetics, fragrance push may be a reflection of unstable economy
Luxury cosmetics, fragrance push may be a reflection of unstable economy
Luxury brands and retailers including Chanel, Burberry, Harrods, Estee Lauder Co. and Oscar de la Renta have been aggressively pushing their cosmetics and fragrance lines as of late, which may be due to the state of the current economy.
American Express bolsters exclusive digital presence of Departures magazine
American Express Publishing is expanding its widely-distributed yet exclusive Departures magazine with an added mobile application and ecommerce presence with exclusive deals.
Mobile apps No. 1 way to build CRM: expert
The most effective way to build brand loyalists and customer retention is through mobile applications because of their engagement and interactivity.