Location-based mobile apps effective in driving luxury consumers in-store
Location-based mobile applications allow luxury brands to highly target their global consumers and offer them real-time offers and information.
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Saks, Ralph Lauren and European Stocks – News briefs
Today in luxury marketing – Saks loss narrows as same-store sales rise; Ralph Lauren, Oprah Winfrey headed to Lincoln Center stage.
Mobile Web design pitfalls
The rapid adoption of mobile technology has introduced a tricky set of constraints – smaller screen sizes, landscape and portrait ratios, odd UI/browser variations – that can overwhelm newcomers.
Luxury Daily, August 16, 2011 – Louis Vuitton drives app downloads with targeted iAd campaign
Louis Vuitton drives app downloads with targeted iAd campaign
French fashion empire Louis Vuitton is attempting to drive mobile application downloads by using banner ads to direct consumers to Apple’s App Store.
Harrods sharpens digital savvy with Web, mobile endeavors
British department store Harrods is increasing its digital presence with a soon-to-be released online magazine and a new mobile commerce-enabled site, as well as placing an emphasis on digital search marketing.
Heavy summer discounting may affect luxury status of cruise lines
Regent Seven Seas Cruises has reported strong numbers in the second quarter of 2011, but as the market continues to be sluggish, consumers may be reluctant to spend money on discretionary experiences such as cruises.
Social endorsement makes Facebook a prime advertising platform
Facebook marketing offers a way for luxury brands to form a trusted, two-way dialogue with affluent consumers, and gain more loyal followers by optimizing social endorsement.
Barneys emphasizes local roots with 9/11 charity for Fashion’s Night Out
Barneys New York is emphasizing its local roots during this year’s Fashion’s Night Out by donating 10 percent of its proceeds to the National September 11 Memorial and Museum.
Swiss watchmakers, Barneys and affluent Chinese consumers – News briefs
Luxury Daily today – Swiss watch firms hit by gold, franc; Gaga links with Barneys; Wealthy Chinese buyers are snapping up luxury apartments in Manhattan.