Museums of luxury – Luxury Memo special report

Published: April 30, 2018

Luxury brands have long aligned themselves with the prestige and craftsmanship of art, but some companies have chosen to go beyond this and actually be art in branded museums showcasing their imagination and history.

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Museums of luxury – Luxury Memo special report

Published: April 27, 2018

Luxury brands have long aligned themselves with the prestige and craftsmanship of art, but some companies have chosen to go beyond this and actually be art in branded museums showcasing their imagination and history.

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Museums of luxury – Luxury Memo special report

Published: April 26, 2018

Luxury brands have long aligned themselves with the prestige and craftsmanship of art, but some companies have chosen to go beyond this and actually be art in branded museums showcasing their imagination and history.

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Chanel lawsuit: When can another marketer use Chanel’s brand?

Published: April 18, 2018

What makes this case notable is that many of the activities that Chanel complains about involve social media and other 21st-century means of promotion. The case could be a landmark in drawing the line between permissible and impermissible uses of a brand by third parties.

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