Luxury Daily, April 11, 2018 – Equal Pay Day incites movement that many believe is needed
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Luxury Daily, February 14, 2018 – Favorable political conditions boost US affluents’ economic confidence
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Luxury Daily, September 15, 2017 – Luxury ecommerce to benefit as Amazon’s 1-click shopping patent expires
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Success in China is understanding consumer ecosystem: L2
NEW YORK – Luxury brands must understand that entering into the Chinese market requires more than just learning the language, it requires knowledge of an unfamiliar consumer ecosystem that is much different than what marketers are accustomed to in the West.
Fashion, art uphold alliance in December/January edition of W magazine
Louis Vuitton, Christian Dior and Prada were among the luxury advertisers to align with the December/January theme of art and fashion in Condé Nast-owned W magazine.
Montblanc channels art history for new Patron of Arts video
Montblanc, maker of writing instruments and watches, is channeling Italian art and history through a video highlighting the craftsmanship and inspiration behind the limited-edition Patron of Art 2013 writing instrument.
Land Rover creates digital hype with new Victoria Beckham vehicle
British automaker Land Rover is creating hype for its Range Rover Evoque model by marketing a car designed by model, singer and fashion designer Victoria Beckham that the automaker has limited to 200 vehicles for sale worldwide.