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May 31, 2020
  1. Wellness amenities to dominate luxury real estate demand
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  5. US department store giant Nordstrom, targeting LGBTQIA market, debuts first gender-inclusive collection
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  9. Lamborghini turns to LEGO for replica model of its most powerful car yet
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Retail

Success in China is understanding consumer ecosystem: L2

May 19, 2017

Due to government regulations, Chinese consumers use entirely different digital services than the western market

 

By Danny Parisi

NEW YORK – Luxury brands must understand that entering into the Chinese market requires more than just learning the language, it requires knowledge of an unfamiliar consumer ecosystem that is much different than what marketers are accustomed to in the West.

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  1. Wellness amenities to dominate luxury real estate demand
  2. Day's wrap: Nordstrom, Lamborghini, LEGO, Loro Piana and Le Bon Marché
  3. Shortening the recovery time for luxury retail: Re-boarding the workforce
  4. South Korea is bright spot for luxury in 2020
  5. US department store giant Nordstrom, targeting LGBTQIA market, debuts first gender-inclusive collection
  6. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  7. LVMH’s Le Bon Marché Rive Gauche rolls out colorful “En Couleurs!” exhibition for Parisian shoppers
  8. Italy’s Loro Piana gets giddy on its feet with new Rare Walk Instagram campaign
  9. Lamborghini turns to LEGO for replica model of its most powerful car yet
  10. Beacons will conquer travel marketing in 2015 despite privacy concerns
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