Luxury Daily
  • Email
  • Print
  • Reprints


Success in China is understanding consumer ecosystem: L2

May 19, 2017

Due to government regulations, Chinese consumers use entirely different digital services than the western market


NEW YORK – Luxury brands must understand that entering into the Chinese market requires more than just learning the language, it requires knowledge of an unfamiliar consumer ecosystem that is much different than what marketers are accustomed to in the West.

To read the entire article, please subscribe or sign in