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Retail

Success in China is understanding consumer ecosystem: L2

May 19, 2017

Due to government regulations, Chinese consumers use entirely different digital services than the western market

 

By Danny Parisi

NEW YORK – Luxury brands must understand that entering into the Chinese market requires more than just learning the language, it requires knowledge of an unfamiliar consumer ecosystem that is much different than what marketers are accustomed to in the West.

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  1. Louis XIII gets a taste of gamification with immersive experience
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  4. Audi offers vision of progress in Janelle Monáe campaign
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  7. Kenzo, Neiman Marcus, Valmont and The Luxury Collection
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  9. How Amazon Luxury Stores has evolved, one year later
  10. Valmont teams with Jet Edge, Montage for in-flight skin treats
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