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Retail

Success in China is understanding consumer ecosystem: L2

May 19, 2017

Due to government regulations, Chinese consumers use entirely different digital services than the western market

 

By Danny Parisi

NEW YORK – Luxury brands must understand that entering into the Chinese market requires more than just learning the language, it requires knowledge of an unfamiliar consumer ecosystem that is much different than what marketers are accustomed to in the West.

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  1. Inviting nominations for the 2022 Luxury Daily Awards
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  3. Dolce & Gabbana partners with Bialetti to celebrate Italian coffee
  4. Balenciaga pulls controversial ad campaign featuring kids amidst uproar
  5. Audi propels Santa into the future with electric sleigh
  6. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  7. Dolce & Gabbana smells of royalty in latest fragrance ad
  8. Louis Vuitton teases second collaboration with art icon Yayoi Kusama
  9. Chanel's fashionable approach skews sporty in Coco Neige campaign
  10. Loro Piana tackles luxury textiles, debuts ‘CashDenim’ fabric
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