Top 10 luxury branding efforts of Q3

Published: October 14, 2013

Luxury marketers in the third quarter of 2013 sought to reinterpret their image to appeal to new, younger consumers, while not straying to the point of dismaying core consumer bases.

Share on FacebookShare on LinkedInShare on Twitter

Lexus showcases IS via art experience at fashion week

Published: September 10, 2013

Toyota Corp.’s Lexus generated interest in the IS model during New York Fashion Week with a live holographic performance art experience that showcased the brand’s penchant for devising creative ways to engage fans.

Share on FacebookShare on LinkedInShare on Twitter

Burberry is 2011 Luxury Marketer of the Year

Published: December 21, 2011

British retailer Burberry has been named Luxury Marketer of the Year for 2011, the most prestigious award in luxury marketing. The first runner’s-up is lifestyle brand Ralph Lauren Corp. and the second runner’s-up is German automaker BMW.

Share on FacebookShare on LinkedInShare on Twitter

Chanel chooses video ad for timepiece launch

Published: May 31, 2011

French fashion empire Chanel has chosen a video advertisement to feature its new J12 Chromatic collection to be released in the United States June 1.

Share on FacebookShare on LinkedInShare on Twitter