Published: September 10, 2013
Toyota Corp.’s Lexus generated interest in the IS model during New York Fashion Week with a live holographic performance art experience that showcased the brand’s penchant for devising creative ways to engage fans.
Published: June 12, 2012
LVMH-owned Hennessy just released a new iPad application for its VSOP line that focuses on authenticity assurance, videos and imagery, but does not share pricing or points of retail.
Published: December 21, 2011
British retailer Burberry has been named Luxury Marketer of the Year for 2011, the most prestigious award in luxury marketing. The first runner’s-up is lifestyle brand Ralph Lauren Corp. and the second runner’s-up is German automaker BMW.
Published: September 16, 2011
German automaker Audi is promoting its new 2012 A6 model with a broadcast, print and digital campaign that emphasizes the various obstacles that drivers face on the road.
Published: May 31, 2011
French fashion empire Chanel has chosen a video advertisement to feature its new J12 Chromatic collection to be released in the United States June 1.
Published: April 6, 2011
British brand Burberry is celebrating the opening of its newest and most technologically-advanced flagship store in Beijing with a multifaceted event combining animation, live models and music at Beijing Television Centre on April 13.
Published: September 3, 2010
Luxury fashion designer Gucci is emphasizing iPad functionality, social media and video content with the relaunch of its digital flagship commerce site.