Toyota Corp.’s Lexus generated interest in the IS model during New York Fashion Week with a live holographic performance art experience that showcased the brand’s penchant for devising creative ways to engage fans.
LVMH-owned Hennessy just released a new iPad application for its VSOP line that focuses on authenticity assurance, videos and imagery, but does not share pricing or points of retail.
British retailer Burberry has been named Luxury Marketer of the Year for 2011, the most prestigious award in luxury marketing. The first runner’s-up is lifestyle brand Ralph Lauren Corp. and the second runner’s-up is German automaker BMW.
German automaker Audi is promoting its new 2012 A6 model with a broadcast, print and digital campaign that emphasizes the various obstacles that drivers face on the road.
French fashion empire Chanel has chosen a video advertisement to feature its new J12 Chromatic collection to be released in the United States June 1.
British brand Burberry is celebrating the opening of its newest and most technologically-advanced flagship store in Beijing with a multifaceted event combining animation, live models and music at Beijing Television Centre on April 13.
Luxury fashion designer Gucci is emphasizing iPad functionality, social media and video content with the relaunch of its digital flagship commerce site.
