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Out of home

Burberry celebrates flagship opening with multisensory outdoor spectacle

April 6, 2011

Burberry is using out-of-home advertising to drive in-store traffic

 

By Rachel Lamb

British brand Burberry is celebrating the opening of its newest and most technologically-advanced flagship store in Beijing with a multifaceted event combining animation, live models and music at Beijing Television Centre on April 13.

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  1. Columbia MBA LEF class to Cartier: Welcoming experience, storytelling and communication are key
  2. Day’s wrap: Louis Vuitton, Lanvin Group, Hennessy, VF Corporation and luxury clientele
  3. Balenciaga pulls controversial ad campaign featuring kids amidst uproar
  4. Louis Vuitton, Lanvin Group, Hennessy, VF Corporation and luxury clientele
  5. Supreme to Rolex: How streetwear is transforming luxury watch culture
  6. Consumers put new spin on old fashion trends for 2023: report
  7. Lanvin Group absorbs South Korean seller as potential of domestic market grows
  8. Hennessy marks World Soil Day via agroforestry viticulture program
  9. Luxury brands on alert: Why your most loyal clients break up first
  10. 70pc of most-expensive ZIP codes are in California: survey
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