Marketing
October 27, 2020
Brands will have to continue balancing safety measures and customer experiences in 2021. Image credit: Four Seasons
By Ellen Kelleher
The global pandemic will continue upending customer experiences into 2021 and brands should be responsive to this fact, according to a new Forrester report.
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BVdGFZe400f64wVhTHNYD4tQo8aOPOpmbpdwd3KvtIkSyhle8aUlQ01\/yUBDIx9tsGk5tz5Jft5Zv3ijLP3d\/I5kdYUfFG5bFXRN4MIL5deheK1CnF4kUFnetgNO4erPCvNAWLCVEiHGl9tFg5hDUtyLyRok8QdhgX6+fmMMnpCNwj9R86Qtf2Q72D+0fSRO+ZVoLo6IZPgqm2hgZfmtYd4sU0dn503YLO1UkLDRRTbrvGw2NE0dvz38\/CY7H9wO20ik2NWw0cHIh7+BzMrPVG\/wkOM329oJM59mNBZ+aRUnBn337gr\/029l8FjcTQgsOF45AKLa1GtzWQeoq9hkESmo1kvNI0bYPVTV2iwQnN1QCUK0L+zQ7t01tWR66lhWkbVrpX54I+a7mVDyjELZp58PFkuzhSHjV3GHRxQR3RCklIFmnsSFPpBCzmUx6VkNDBzHAnQenWZiJg3ACjI1hO7UJIaYY714\/YIydMn\/zHP2h5QEk8wDcVsQ2jo98FOQF0G5E5wJe63gyP5OYm09GaWtLVgyIoGi7twBN3leLVF8QY9ykSSCM9oPLWfhx7giC85kVdD6eq8SPXpLae\/0yZhozyFkKVzKEks7TeqZZ1VZgzXG6JGieMOaTO\/RskMw3CzyM5jZEo86mpF92mbjWPTjnC0z6uuNUnWoWngEZw4VCjKgT4r8lLrlbtNMEGiuvRYS1T+7PhUUBL+dhrnfJqrecf8W1OiPIL+ORAw\/IobnLzxzuoz+z\/dDSXBeIJW9hJmx613ta4\/ygphH9RwKokBBrI3NnGggM67o5jOLojqdqV1nU\/f0PVhJ6VjQq5kK0PamO492e4dVVE9p3H8cnWrGwXnHdWKRWU8paEnigLE9AbYKKcqKVzWSH8B\/vXJ6gEgKqS9yAeKVbdvkerMuAQujeZdRbiQ2pq1evLax9gujjl8PJBbPjqvTf+sWntnFpOWEsi6KeFIHFLJElS6VyleSM5I8R3rQUXfHtytZh5qeOKhtg27aUgtuqJ8\/xquyd4081b0\/DqleM9QCvnrELCf1l8a6fEUbdwOew6uOVqlPAjo88tPc2DvPSoqH65IzngH6b8lzKQWsNGC6TikaR6u9g6VYTg7a9CoPrv9eGEKCQTf7lmYtq4k\/8znKsKDBrUTWtgjJbjUHfolmrLDuadv9tVcZTOSfja4hS6l3FVpEQ1m8L5457TQ6nXuY9J\/Zpf3ggtLhb5jmjfWJgIz\/vNNfDH1dhJGWntVTLqo\/K8FpEBK5EZidjyWd60iRQ0UFFP8Ly\/aGcCFtnND\/NuinH6HistjaATcDST67BYNO8j5TRXRDYJYW3LKb1kgs8OPjrfZfVbToGQZ20zQZiIZbsBk5vlGZ4YkCB11MMReBlf7kmZOl\/3nFGzHWhc9gkcek3SzYs2lA\/v10zqiFPCyJZOTAoBGrelJOS3Dm7L8EsahwlYecma6znb9OaqBX21+zsZqfZEigcvg98v7ll5KyP5xAQxj+JWQk7Z8za5AqYq6U9OHv1w8WAIBupiviw3IyAvWWRr0jNJN5+ttL9PTMIz8YeNWMkWkM6zaz2CzirmXzt3Yw21IE1MsyG3k\/bbYcPZJWi0yZ8CA2MvofcVq29ume4xjF5xxkAehuFGP5oMHs4W2N5\/lrTjU0dx5I+v2PVZ8LgC2CJ4PDZ+YJwBiKwtiJC54B0sox2y4sYCWBKJCzXS2E2RfjdvZVvsw84fwy\/5IQOW9UIFi8LMJncs6HKdNr\/yvQGa31JOXfUleb80EEriGLiHKmjbG3+S+6jAa1L2RfFA2fe0yUUPcceXAqI3gIQHodG3guy81\/k7iDhQm0WJWRY12SGI6vywzvL\/JTnAO1hKSgPwSJzlcJ99ghnjhsNzov6Txhz1Vhy6F3RspLWla5jeGGXzFYyOLjA98nY6nJR8SMD8RImKlKWumtQRUC8mKE6ceB0aylfmY79gFUhWvOV8oalt05s\/yUzJR8zGe2n3VUbGJqy\/ZWGgwfESSG0J+g3s21C1yJf\/JlVrea6pay1PX\/NCpaE+1ifh1zRJR5Xj5HLaFvDlgX\/210df5J\/ARoTYgZLRTg21RUcWwCXV\/XL2N6HOEx\/NNXnWgc5FU8mRRVD5W6pxr\/qRammFAoU4DG9YcnoAb3nNdYLeUZZbnUn4X7yu0kxEOMgCOkKwa0rPdEqkHTusnFXf7PDxQX7bQbSDGVR+pf923kR3JDcPIJugQIzGHybfq2I2nFZZcJovFi3+o+oxDxYFaa4zr0UDX03iZ6cYTaSsFIcZBlO6aWg2JYXcxaIh0P00Sx8afvsblZw5lEcfThEgJLkNIBmxOC1Xj559DfgebSbhNX56Ytimeor88zhKIbf0d6IvVcAuf36977yG9ZgKIV7SCmDjwGoQBWK0dNZJr3ee+GeoGeGfYW\/AJCu1TtAYeT42xelhbZk9NPleymYvkvmDA3434i7cXJ9tzhU3Mvl5o5pO3SO0oH5g0sfw+SQNAvRACfCZx9+HtqznnZIE32NPqGwqsfYfAh1R73r80CCBTAia7s9Z8BIX+SfS3Qz9g4zUYj7\/IuLQ7lA0dGnqAja1rHIEHx5ZhbN0FqBb4iKce5fIv0iL3G1BwIA9p\/KHPpwBLi7MoLpk6ej1KXVKAfMZje9Ad8QZKctYmgZW5GJrVNKbIOkkV+UYclPzPO6USvsiSeNCyeDN4DiTuF9ZlhTzmQQ+Zr6mBEwmykEvOAC63CmlkrEpX+2meBfBm0nneAMgQh+doOyZT+6PBNuhnn3TL+AFI43SKWJ1Vzxu9uKLvvHzLdKooqlDKNkfDzAvh5LvpFSbsbtyOXsjwddG8ZITNCL9JBCUpIZRg9ZqDaHMxtNCEkgS2UgQf1lrteKT8vMPCoTXzp04DCUJK2kSHi3i\/YFXKk3PzDMjD1K6jiCqEjAL85M9eAgZRWMjQEDWNQZx7OheYfPNTOjbeyoMb47SpkRVjf1RMzGL9g9YM511pFMPOHfJzhP3iygu+ITRy4Ur7E9J4\/wl7lgg2u4WVHy0DsfjFoiqua9XxA6U+4j85eO\/hLhVOmR1D8iA1XSOBGb6B1JMU2sefC8xhYgdwIumBYhN9NMoTNuME\/AmxON+ExR0hGdofddZN7GP0me70BxKippyrlhWNOISeBB5EbLxmRy3oRY2lkW2z4hEA9O5HCSU5ahN6vpTOuypXE7Y4DTfUN7KsaDWW+1GjjXIOkKw4GHHl4k\/8criyFUDnVuF\/hrgC\/9gXOJsqR1YwL3qsYj5CvqlRwvDEzpNachuuIKK0mQ1gY3UDQI0CvZbW3yT+VfdDiEXmH6IZOqgwDEX2rEix1537MT6VIt80R\/Xuikvq2h7MCNf5o11TrFx1GiUNIej6fYi\/jLw3nPHDgiPgvlZjLlggZ6ZmyA2Rv2p0MlvEp4K2vXmc+PKM2e5dyFOpB9XCNe4c5EmKlOZRQAV4R4vp9IG3eLAGC\/ZwlqW9dZMT\/b6VAvy29ZnEiv1KCa6ZodjfePfiLtQidtesmkJCzETXT1hu6XqXA\/pDyyq0I\/0d6kAaszaqmYMg0\/+9wK0GrihkCX1IKXixfYukHs9gV\/4y1Je+ICrWauUVeGae+UaxuqlDFEa8Tu2VJRaZ1IrhIp\/qZg6db7t5184dbTkgXqGUwjIG9HpO9G8QniI5\/AFUGUHNciVqs7pQcWlnvaYjrwpjWOBY7t7JxC\/AgKhW81pFv69d3Zox5SiA+MLSIZOMzeQgk6DDSc3Ly2o\/oRJiuJnxnEFL3tlr98aSqXu8cWA0YqLsl\/p08YNAQqdHpCWuMMnGwaj4C1QlW4MRwk4yOXd+Cq2+jWwGYYjMJppjKv9GpBrEn2U1OMNJNnBsQw7ecTt+H8T7VgQwog+coGOnM\/P4XMHe7Cel\/i2aTEXlXr6hipORXBu6kvCHeOEVgUfPkoumwx7oWGe\/2vAv3zDafETdyXxKu1rGQfqz8fwkmwAM+QnOzz\/o4H9yhmWlw86whvq4E78OA+uqsL9BlKPP+5fCtqE=","iv":"a59e2daa96a3a81286f97c7687a2cc5b","s":"02a3bc358c5c3181"}
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