Marketing
October 27, 2020
Brands will have to continue balancing safety measures and customer experiences in 2021. Image credit: Four Seasons
By Ellen Kelleher
The global pandemic will continue upending customer experiences into 2021 and brands should be responsive to this fact, according to a new Forrester report.
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","iv":"5f47c15d75a92287f308176aad480596","s":"85e5d25501fe04e4"}
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