Marketing
October 27, 2020
Brands will have to continue balancing safety measures and customer experiences in 2021. Image credit: Four Seasons
By Ellen Kelleher
The global pandemic will continue upending customer experiences into 2021 and brands should be responsive to this fact, according to a new Forrester report.
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","iv":"21605ec0249d083631cc5d3fce45e570","s":"9cd7c1cbece1ae9e"}
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