Marketing
October 27, 2020
Brands will have to continue balancing safety measures and customer experiences in 2021. Image credit: Four Seasons
By Ellen Kelleher
The global pandemic will continue upending customer experiences into 2021 and brands should be responsive to this fact, according to a new Forrester report.
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","iv":"43fbc1eaef2d831173ad067ee3cd789b","s":"aafab8fdc3cc86df"}
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