Marketing
October 27, 2020
Brands will have to continue balancing safety measures and customer experiences in 2021. Image credit: Four Seasons
By Ellen Kelleher
The global pandemic will continue upending customer experiences into 2021 and brands should be responsive to this fact, according to a new Forrester report.
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","iv":"19b0c5816f05fd8b42eb2bdb0907b11b","s":"d303d5ef54c215ac"}
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