Marketing
October 27, 2020
Brands will have to continue balancing safety measures and customer experiences in 2021. Image credit: Four Seasons
By Ellen Kelleher
The global pandemic will continue upending customer experiences into 2021 and brands should be responsive to this fact, according to a new Forrester report.
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","iv":"5e7462aacea37ac66d1741602efcd619","s":"0544ba83f12cc61a"}
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