Marketing
October 27, 2020
Brands will have to continue balancing safety measures and customer experiences in 2021. Image credit: Four Seasons
By Ellen Kelleher
The global pandemic will continue upending customer experiences into 2021 and brands should be responsive to this fact, according to a new Forrester report.
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","iv":"0a4bd3b8493b0a08ec446586e27de005","s":"9fa7b4a3d51b7e54"}
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