Retail
March 10, 2021
K-pop girl group Blackpink for sportswear brand Adidas. Image credit: Adidas
By Sarah Ramirez
Luxury labels can learn from how mass-market brands pivoted after the COVID-19 pandemic upended the ecommerce and retail businesses.
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","iv":"54cba7328b11c617fe3d347b1da3f632","s":"7e690cf3a18eb848"}
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