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September 11, 2013
By Jen King
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
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BGADmo9k5Qp06UcsRkTPPiHdRAxd6U6G+ANFHs5UPcK88MqVXSK9\/T7\/88telNiAcOcs39Nw7UwHtjwVxTNGM2CxFkBwfcH7NOLKP7195c0CzphRf15zFukiPsH8vWqTA\/WBAhaSAw8w1E95aSYgPLWjoic4X9ToGIoOJtxPycl38tRMRtJUcBZ5wPJLLgDJOAB2dC2fgg3p8GvZBPYXvp6Os9PSr1uxjxy+loEVqE87LEKhlsekQTv75xhv59WnciftNB20F0zZ3vE3kGWHPe4xLRvKMi\/cjcY\/aR2ZujyA4vzRJ6cXhKD4ydILUGD5A7E3utGgU8xO7+LCw+24nZe7EVbg6lBF+jRfNza4d7WHEUBT1lGgkhcMpCqeE5qyl76ol0lhBkr8FzKncr\/Vo2AKr1WNebRKuhGqwkofaGZl7b13S6yHBWnMp1KyONdX6EJ4\/BxvUOfcdYoaKhkq4XmTDDmEfX5F5fxZ2oqf35WO\/jnr9gQlLO0SV+xdtcmzi5qwq+e3\/VLmRVk1YTZ3FZWKBPyAfNQYQuLDnfnnuL7KOE3qBjbsgAZJW9o2QrlKKNi6m4s9qnvPT\/dl+y4HX2rGKTtdQtlqpvUQPEE11DETphyTp0v5XdyBWclOPuiqpINpI6dGhWtwt2wTfnwBwB7XOOszL4FSqKz1V+sR95wae3snty42d5nFvV281+V23KU7hXHMG1z+5Z+O5T8ZVUYu3uHZcf1V\/MKxOj8hv2QT1h1h9XGTkj54zGY4gqA6CVXZ+T15SDHIpM1CR27\/z4N0ee+EAthTOQUJw9upu3gqUHlZRx\/SOI+n5WD789tIkTUKvn+lNLw9xsV7L09fZlr1uOc6Tt1mXz2s\/y+Kjjue5wfMBgj9nXyQmxSiRvEtRE41ShFJXgXbK20pjlynjXOGedbkPOMGSFbe1MBfI1RIdsf84M5ErBxL8RLEYJ9hHrziCmrup83EFdfp4may4qasmIRqfxLyCkpiI8vT\/STxqMiByxZgTxs878r+ghPvMyKtZJ7HYLDvFuYzOvgrAkv0CV2lVhpoIP426m+FLQgLZoBb1+xNJHfn1yQRo6rq1rjJfCAsYPDJg3j5+9NKu0QPg+kNlBi5B3lSjcP7Gz0BtDR6Iaw7cYmerkYrIhFGYoEIWs902fjvQS\/ExLBLT+1jc+ExsPDbSojUf0jxnDrF+l2zbnZWPTkupgcKy1m73gZPHHJqstPVQQqUP6LKO0KAHh30MrHcVNBDvfT2mRGkSFMDnUtmg42VOgzMptM+0TvwYmjlAY0QemExBJxdLUTjXXdY68gJRH9lDQ0IC6ffWRe8XglaFbO3VltNRX+albx\/ZZpUwnDDrU1MXn4j+wV7jY3hlxKVWW6Cu4AU0TgGwJKRMoitumn32tXOgOHX+MHp96X068qyYUNjzq6hcmyKW2YqyIiwfdSeu\/BbqEbBFzcqErrdZe6nOlll4jZw3UnE2hXI9VnJofCEZjW11pIIpg0Cgnrqj2hxPby4zvz43b+q7pZP6rNv2mP+26gtqSl8RMNiGsAS359+TxOci+7Sjjsjr4iL1FpKK4WXSgJd4l5Gp2YxlYwWyy4o4j\/1dH2NIUUvCixCMN9SluQctwIs6g21ydp7d0Od2t1cO0gTXy5gOWFi1dtO3dtgyuaQkBoRs+OnfTeaqmT967ufSuPu+bTNKsDl3WTzqlBQvgyxmtg+aCm3iARN2U7s56SXucwlfotutwq\/Npbtt5yEZ6XZ7rmHHmmAMn\/3gtOenlhQR6MjbW+6RPz+mclalo1u99R6BKHIK4ECHZ7\/9sRA+gQEeFMTNYIsLzkQ+NlYFemngFFYVYoq6\/FX1KjcMh8zrbDG3kyhDT5mjpjJBtQVYKovh5FL2wqOJeEHjrCf+W8aK3sNv8GpU1ByCCUfvcLt9rSxwPlGFRIOev6GwcU4gOgfBb2EV0sfY82dJfjDeT54q\/bcsuTnavDtGbfHiHWxmOKn5wfHbodoHKdyxPd7lI++pAZefvQ8xKURAggvcNnP026BJF\/I4vawkq8AlaRYeU0fW6aOurvdF9qJWWm9+9e9dKXwGw6AIKTEi4gMWTS8ViO9behlbrDEC9E1nqyqh1T8YdEdbbUnRE55ok\/gq+Cay4XqX2cYxVGGHNbWjWcy\/YQTS3xMtmEP3ucvXhFQY0QH1\/ReLTNA0N4NLZGs\/FBUGxfm\/4M7TEsHo0CSR0JjK2otXogtcsJWZyuGVeLL7bwz4lUV2XdERDNlm7AwgTcAD7O+JiLF0fThQSsSVjWTDsyyqukOOICUrUfWmzjv7ECFItIq2g0CDkHJ9Ye2IoY2rgbiBgdoxLv2G4BC2OGr586yugaqeQDg\/iWrjHS77HLGWj4Fgnhsn9GQzfS2QAuYu9SUU6S7rQMcB4S6G33YSRzOjYpLmVCiHeaBX\/3vpPFvQC3du7M3jKgSUrDnbrCI5LsSeFx6\/B3dVuTcezH3j\/aDfpXgkPHd8ZzFKL0JfKvTrCpyep56l1lN0TS8qjtgCmI48zC20srDy4D6yCRKgoF3XvxryApE\/h0DE63mpOVcP8U5U+bwvT2uFOI55uFLR7CxezV0Ohpry\/5aBqo0CgAw1x+yF6UsTwiIkWjjQilw0XZab7pvMTSzRodnDHVqEdBAJQTKaZnpzoV2TCKOxaKPNQLNRCaMkTu9vy1rwtFCg9yyi8nrOauDHu9p8ItsqZP8Nu\/lAAbY2vuS6OvMNkIdeZJ9Pq8knT1QAaJ7YL2kvsltmxk9byjkL4rm0qmZVdudHm4BE+yEnYHOZ9XVhy4LqOrbZ88fIoXSJp30aO\/h\/MFSwZo26sziysYtDlGjQXDZLurBbZKNljTZm2tucHUM1A7gD46KoAk8FxndzongptO9QHIRHhuT3b9t055rokoHJzrRS+V0S8N0MAcDkHiMBnUCM+0aYwzRnMyV\/OlJF6Xjp3Ipx+oRWMQF\/UF\/AURpbIln9OqxyEvJFH4d\/7+Qb0vSllDyLwnLQ43ml9gDeupaSlC6yFPFVt0l80L6d9pdrMzsP+sTuE47sNQVbOqpix3m1tpia45Y7S2JVlkH4ovQ\/Hpk+xPSx8tdttUTBIQt\/\/k0RClLe+biu7Ujqc1AUSWoEDXSrVdE8pueCqweVU0AmVyAny8LdTVhDS3tAFSy85HAUoAm5ukInkKLrFBTOS9ieUkeVX9keZJtJ\/o5GG9NqhsBxvB2MFdniDDtQfhmo73nytrCug+1DxcsRadD5ypDLJlMvEgm3roN4puxZoKeKTzH7Fu7FdrGWM4RX+Rrh1zlK7bZ2njdWvSDlLmy4FKhGifzo\/kkTov+znp1gbkFvZgupHOZuzmTDmba\/V2KzgqN0lQo66nUknoaw0336OB39Aox7dr0nbQ5HBhBwq6SH3om6tZdkBtrCLNGSraKtkRUGmjN+4EkGgH6tBuSQB14GplAZZvRBfMkD5Ar+PBgenuJiQcUDWQ8t86ir6dZTkEW+YuDbhPaEFglSJwuaJjG8EwKfZxXfaHhylDqiA1fmeDks6aQJWLhrxik3BqV98cK9RRbySa6xuQ3hmi71xC6pe1K1DwSPBrpRWwcAfbhqifBx3+eAO6xXbMk6EwKuw10+BG+au85XMDkD7ZJI+pC2NsnfkJ5MfV9TZfzNrVrynxxlNwcE6OchetFFw72FbZkZA9qGJRsmAAMm7hSr1thzEGIl5vox+cJXSDiQLmvUYp+stcDaiA90nvkf5bRZVzlRfes1C6d5d1ljaYGJ0I3Gt6HuuJDP7zVg6LBSpc7dxKdCUPkL04s42uHJ\/H9WPoj\/Q1SPyNEBp4GGMZOuAFUAlpOEvjXsRsQrN2znXsm2eGMncobrPxoQW67L0u5Ap8YKyQZ\/FMdSSswhq9SKUJhhJ80FYJ3gn3XlJ0eBmaJiNK\/Om+lBdibazTeE8f2O3CklfT0Obvj6hosdtXTE2Ql3UONgaOFjDExEQo7WhwLvWO5+QPxmhYo5bBVhkOuFcrH52OcSU8e\/Nx5SaRE0uaKmsYQ6oOZfX\/Gu6qyAie91fj2qyx\/TTz8sfy5lZayOgjZlWHKcTLUmMXplaBx65CKE6CPcd2Ipo\/U\/57gRW6ac+MSeB6n\/Qei5wfdOYCTEr7LsSW4C+r9\/wnzSx13a0V6e8yrBYSC0ORJ7SdPo\/RbgEMe70dZE1aMI9kJr0GcuhRYqWjXMk9PPEdWVxa\/KHR1UaE\/rCOlTioSSECStFPGd+P1KlzK5Dd17PlSjOQ==","iv":"5c7f6a9894e017936de07febb9297ff5","s":"d942d6ac33ea96a2"}
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