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September 11, 2013
By Jen King
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
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sii7gxP12anNZKuEMhiWaYAqw9pFWAPAyek0WmYvEmpyLmFCySWeeGRMx9GSCo\/pYoMwPA\/2GLuIQ\/erf7xO2CfRJ\/b0OAQu5cj3yXARz0yQxB6OPnsjZVyK8AjOoDYeI\/cvq9k3R2HU7Qf4neQqyAO8aZXiMjv0eeaVULbR\/F0oRPF\/T1CZFv51W7H2HJfZrZMcLxn2cDOcDP+P5jTFd0BxoHnCOvJJXlYONaLgOsE3dPHRhMNQcj\/eHoT3E2stfKRRjGdBAsy3+R7du3TCG8YmYsJJ0wq0zxwPpXxyQ0wOIgj\/ZWgEhCOOh5KJjwPUQ\/WmDXiJD9TgzcE5sT3CyZZvcj3dOLTFFLv0gDOE2HqsLWps67oe8y5M6lVCach6HsYXkCTqU98PH2hqQLPk8hwPphRjiJzrzFg\/rBmjPgk8VJTdCieLjpLwc6F333e\/ASgdkuYmRlpOFla0k468gaF7CuUyt6SlqCXtXt5IFmKi+vuUFWj8j\/HZzrWWp5GAR9B8c5o1QeideuxZZGXGWsQ9qwanEPC4MTMcAKmc72K67VJmVQdajaHpEkZ68Uj6gzRpRdH1SQME0u387qMj4iJXVUuMxRu0BeA9obPbttFIgezUdoosdAVdMgtatHQiMNo5Cr+KUfuzNc3RqoB4TNs4sVbEJOrYb2VLY9P0qAtt7c3KJkniyqBq6nWKelWMK1+9OZBMw+Wj6mx3OaGwAbpqdFc123UleVUG\/vqWc2X9f\/DrGjToWLg534HgFUUYuB77Z9srMdpT53RFvfSSoMpOmWoWyzqDF28YkExTCkpcQ7phw7OWdOzzZIkZVfanP77JUcmvWcrex\/ddbP5+ydHGx1QfeaMSYLrpSc8s85lBVKr6tn26o+844JhIqUXlV1vwBRn76XB3bDWYSF\/gdcEeUHdUml2a44MlGx4wwkfPhhXPrrqYgkGDBZzcWSEuJbiH7+j54+7pZF2xx6KLJDP5EMOmRB25Glb1krDTk5MRhmVOmyH508UJ8Xnt0ozYoROwSPpgQUEYjCtXXBe1VJi5XxykG4paptPITspc+pDd8V2XiSVgwdo62e89TGtv8aa1AgP4lH1qBlt4BVBNAxOBOmX891WMoqAWavshphusQ8lioC2xOpSCU0ZAHt9gdBgnBB9SjqNm9A5mWoWgV5zllV+4z9BXb2XSzfMvHIoKmcBPnF11URTfA34\/TMMjCJVKL4AfhDEl1CPblSfh4NXC9zRoqsTVdj4TaubxHtw9JCCq\/TEaCHJ8YHG3xiWQMJQNdvHduH3cHHKqKnfTzC1rwauPmc78xoSn1iFyW4D6gIbnqFILsblkPScRHCqfdUYCE7wT2OxwNSFU+K+LCV1Wp5hH+wJs3DjrWnBgIqrmbcqOKdAr+JipTXkuFsQ4Lx4o4HmT9\/hetHkKRSIwl9mc3odY95IdpcDMvLZEpTf2+QD0RET4WTn641\/GGZw7xJHDgsNlEju0XPER0CV3oJCld2ClGvADjSgi9i7lDvQZ3rqzfWrIPqgKnjplmw2GCxIsQgb4irLeE4STE2OGr5AB4dmAg6HAsFP3MkmWLazHgjEQoTFjG9rBXxORvFE04q2kIMkmg1X4rThKIm2+LbKZGZUIvv5Pa6RSTyHF6HoZWVq8BmoWmI2oA5dgjB6Bb5tbiP4aCvdb1fMK56RA6MAMGgWjaauaNMtgDa9\/F20+zCI\/5NcBPHt7yNvJRPUKrxgOQnf7+fL\/npugkAzzZf49nfcracdF9X8oA\/wDsljTaz\/J4iew9O66WTvuXCSOQq0xJSPVu\/e\/r2dQSLIbp7i4biTF7\/4PY8fckzhnPUjbVljhD45Gwmn+dq3uFsJHkgBE3UW2MO\/2K0rydVTWhADAe+U3IUPrdRJigWaaha1l82RS4+uJ7vSmgj5GVP2LdLD5eN5wvVE1YXrs6VP9+HsUJflUobF9NolYQuTifpw\/TPltMcgLBWa4B4mf\/41H9Y\/bUOiQweEuWWLRXAo97tz7MmvgewapnxDTJaU82V+Py90g0ZfD2XQbflvkL\/Fq+XfyGKYIMBpLkHmsdwGgsbX3\/O2ZqwIMJPYa7NL\/uXvVj2eFOntxgWvMY37rJQ5NXVraUP7ep7wJNmX41zlk7AT\/8El2D1JEqlakJZSUAIg668qc1Uq11Ol50uYOA++UXEh6\/\/YP4gWBmblNAIUFUSnIqvANCWsFya5NUWDzb53SfQD4smh4Q8YM0xgBaDsmfxM4nQ7IHy\/I0cdkDIMG6GW7TBciprb3YCQMNv2Hv0Uf40sjfuEtCXG6ZHa0fVbBBoGyFBrcFPI0q2fJqc57v1iHALgQy75t+dugiOC107VYxCSnGZlLXndpvGJKFcnooP7BaLDynG\/MCFFzaxEtlFIJ7NW82A7p3cK4MfGCKOyBjI13\/\/BDXZzxAN04ZhStYcV55\/ROj9sP59sCoOCw7ZVt4rNIbc2LVUg8XdZGPFn+GBML\/oHF\/QMkBYuEtZ+a35CS7mt\/Bc4034YWSBdW2Aan4\/RBcs6ZUBRN54NXZ\/LVGaqh1OkiFsyPsU7WVNnduwx3I2SIqYbSPIFn2dWyQiSWwotd4XhkulvJiroI0ZMWI+vqyNp9bs3o3fkle2yCTMif7koVLS1h\/I+FNU3Y84gmjh0CMmFAZh5Yf\/TuIVNet3v78\/KfuizCmHMmW5atRKJ5SKLIDllBfIbbESYCxrltHiwYyzRUlXwqa16HnW2ViKLBzuU4hjhQTBUWC642Ac1t9TQ7gXa0xCMybI\/HLFOcAib7y0XYKHoJcrscHK9V5d1IaqvQ3oC4UekJbZ5JgzGcWT0p5xMbWrmiDne0c3HzMpsx2wzKvOCXbfsPHL2mK52flm+OVL31aOUM2bw+n1qVC2heoQ7zdgq0m2RXp1s0rnueZ3BFnAWZ3+56SlkyuAMfGspgYXT8kOE2vmqw5DAlTAoDAYykJ0+vVAHve0Z9dzJE7EG6Zb0niRyozM1p0kKAmGvCDFrIQDctB7n7qdn9kM5CjOPsVj5GoqgdL+8hnS4AZaAxeeO2izbjJtRnSmd4CTeqtlKdZVPtD+PFvqZ\/SbJ22MVmkXbcqQqeTQgTEyITKPtrrGBBzYMyaG2+X\/sLGEgzIZrAPWPMXSnOGF6QWpdCIuswfuCWlGRgDWGxy63tgR9KS+7d\/Ur\/5E9vL2Z0pjTCd6AcENCZPgrShV4s\/15TPp8RpN2kGhFCbc\/wABuqOScBXA+J7CaDrGKbXdA5eBFnUmDySw6FZIFMch6tKQm7oVKBTs9IDhgi7XUhSdqBhn8kXDL5svKrBtJzFDPJIzkDEGbOpSa1UWXdmBU2JBUaYR4sS0d34C97hllpntgyH\/QVtEGWMuHwxaP4JR4vJTyY6\/6cEzS44SltJlE+\/iYJDCBb\/LbNnTNLhqQ8wJU+3a23dqU6ogLDI5nr\/FvrE9p1IVwAuGJN2gh9XLSJ+Ws6M5zt4o\/VIUPFZuoC5pWTpP9N6YpfsGtgpBD2No9b4w0dEbCXCJ0oM0s2I+l+HalOE+9dgQ5N4SMYANCQFMfMd\/xEFdkYQwb8ovNCWcw9IaVWyxaVNahDpQ7vWKrnOeWbkJ9+qz7WlSlsco7nKgMdRgyw1takxIBk7YrK\/1GC8kZzTccCVrNhbXg7w8lnZFdVcSIFAV3Y3y\/mOTHFfnVcJ35LsgSy+XT\/KFRnsNOZPXdHj11v6LvzN3smDq2UExYGNunXsczy6GM1LtA5EapdacYPxg0FTPRKGTuURDbjBQdXealfNNmDSmR4UoxL5ZJoOxnTJX1A+bMW\/PTmMARHpBKnRUDyAQf1lkw3DwAswcd+XJptuTBRESYU+dJ8UkW0BUJMUWZ\/AF1lv3VAuqp6d\/ZYC2sU4l+d8OEGF2lrUqMhAPh9xXx6pZF2RvK0TcyEAHsg\/NJgVYmLIXuDNitKVXRQmAoyarr53aZFrs6VTX4v4vH\/DSmF9zERZhBMzg5w+NVe6LnDcWq2ardA8oR3oETcCI6mzZJoS8ZRgA5YDzk81H1eQr\/V0FIPEOvThFdLDmVvaCpQl8+8DGpYdWJx6WuRP8bp8yV8w88nzh\/7JbtVQBW8wmm2\/oskMxL4zL8PDfzbgMvB+wqneh9Cd7GjE8hE6q1QyDYQbCoVm521HkgfxGh\/mYNqjGuX31zby+hATyOLy8EukZlh5reSyZxcmxms7jpMPevLAn6m1sQ0ebsQoRH1vV9\/Rzb0D52B9GAf+84xPFkqSwJnq0w5uPEAeZQ==","iv":"e93017e708ec34e512b294b4e243c6f2","s":"4ea89868dcec4e07"}
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