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September 11, 2013
By Jen King
Swiss watchmaker Patek Philippe is promoting the craftsmanship behind its pieces by adding a QR code on a print advertisement to encourage consumers to learn more about the brand.
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","iv":"d5183ddaa528c045e4aa5e89048488a8","s":"8f6e3b7d28624635"}
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