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Strategy

Patronage of the arts – Luxury Memo special report

October 23, 2017

Art collaborations are a go-to method for luxury brands. Image credit: Moynat, #MamboForMoynat artist trunk

 

By Jen King

Wealthy individuals' historical arts patronage has led luxury houses to support artists through a variety of methods to further connect with the sentiment of core consumers.

To read the entire article, please subscribe or
 
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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  4. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  5. Louis Vuitton announces Regeneration 2030
  6. Gigi Hadid fronts new leather goods campaign from Miu Miu
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. De Beers supports Desert Diamonds with bridal addition
  10. Subscribe now: $12 for 12 weeks
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